Doosan Launches PAI Lab to Advance Physical AI in Robotics and Machinery

Doosan launches the Physical AI Lab to integrate AI into robots, machinery, and generators for smarter, autonomous equipment. The lab partners with Stanford and seeks top AI talent to advance this innovation.

Categorized in: AI News IT and Development
Published on: May 13, 2025
Doosan Launches PAI Lab to Advance Physical AI in Robotics and Machinery

Doosan Launches PAI Lab to Advance Physical AI Technologies

Doosan has announced the creation of the Physical AI (PAI) Lab, a new division focused on driving innovation in physical artificial intelligence across its business units. This lab will lead efforts to embed AI capabilities into hardware like robots, construction machinery, and generators, aiming to develop smarter, more autonomous equipment.

Physical AI involves integrating AI systems that possess human-level decision-making abilities directly into physical devices. Unlike conventional AI software, physical AI requires specialized expertise, real-world data, and deep industry experience to enable machines to perceive, judge, and act independently in complex environments.

Key Focus Areas of the PAI Lab

  • Developing AI-driven intelligence for hardware components such as robots and heavy machinery.
  • Collaborating with industry partners and startups to accelerate innovation.
  • Investing strategically in emerging technologies related to robotics, sensor fusion, control systems, and simulation.
  • Expanding Doosan's physical AI capabilities across its robotics, construction equipment, and energy sectors.

In practical terms, integrating physical AI will enable Doosan Robotics to deliver solutions that go beyond simple repetitive tasks. Robots will gain advanced cognition and adaptability, allowing them to operate effectively in unstructured and dynamic environments.

Doosan Bobcat plans to implement autonomous work models where machines independently plan and carry out tasks. Meanwhile, Doosan Enerbility aims to enhance energy generation efficiency in power plants by applying physical AI to key equipment.

Industry-Academia Partnership and Talent Acquisition

To support its physical AI ambitions, Doosan has partnered with Stanford University's Human-Centered AI Institute (HAI). This collaboration is intended to build ties with top AI researchers and help recruit leading experts to guide the PAI Lab’s development.

The lab is actively seeking high-level AI talent from both academia and industry to lead its projects and ensure successful advancement of physical AI technologies.

Why Physical AI Matters for IT and Development Professionals

For IT and development specialists, the emergence of physical AI presents new opportunities and challenges. Building AI systems that interact with the physical world requires integrating software development with hardware engineering, sensor data processing, and real-time control.

Understanding physical AI opens avenues for creating intelligent machines that can improve efficiency, safety, and autonomy in industrial environments. Professionals interested in this area should explore courses covering robotics, AI control systems, and sensor fusion to stay ahead in this evolving field.

For those looking to deepen their knowledge or gain practical skills in AI applications, resources like Complete AI Training offer a range of courses tailored to different skill levels and job roles.


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