AI-Powered Inventory Startup Doss Raises $55M, Betting on a Two-System Approach
Doss, an inventory management startup, raised $55 million in Series B funding on Tuesday, co-led by Madrona and Premji Invest. The round also included Intuit Ventures, Theory Ventures, General Catalyst, Contrary Capital, and Greyhound Capital.
The company offers a different bet on how enterprises should handle their core business systems. Rather than replace traditional ERP software outright, Doss integrates with existing accounting platforms-whether legacy systems like NetSuite or newer AI-native options-to manage inventory and supply chain data.
Why a Two-System Model
Enterprise resource planning systems connect finance, HR, and inventory into a single database. A wave of AI-powered ERP startups like Rillet and Campfire have emerged claiming traditional systems are expensive and slow to implement.
But most of these newer AI ERPs lack robust inventory management, according to Doss co-founder and CEO Wiley Jones. They handle accounts receivable and payable well, but don't integrate procurement and inventory workflows with accounting.
Doss decided to partner with these companies rather than compete. "We would rather partner with them, and play a different game," Jones told TechCrunch.
The company builds supply chain traceability "through the lens of plugging into a finance and accounting partner," Jones said. Doss works with Rillet and Campfire, and many clients also use it alongside Intuit's QuickBooks.
The Mid-Market Target
Doss focuses on mid-market consumer brands generating between $20 million and $250 million in annual revenue. Verve Coffee Roasters, a specialty coffee brand, is among its customers.
Jones acknowledged that selling two separate ERP systems-one for accounting, another for inventory-is difficult. But legacy ERPs are so hard to implement that many companies are choosing newer, AI-powered alternatives instead.
"I think it's going to be a very intense fight inside of mid-market that ultimately will be determined by whoever rebuilds their architecture to be most legible and usable for agents," Jones said.
Legacy Players Respond
Traditional ERP vendors are not ignoring AI. NetSuite recently introduced an updated AI ERP offering. Other competitors include agentic procurement startups like Didero.
The market remains unsettled. Whether enterprises adopt a unified system or a combination of specialized tools will depend on implementation speed, usability, and how well each platform handles AI-driven automation.
Related: Learn more about AI for Management and AI for Operations to understand how these systems affect your role.
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