Founders of Douyin Launch AI Platform to Turn Creativity Into Products
The team behind Douyin has stepped into AI with a fresh focus: helping creators monetize their ideas by bridging AI design and physical product sales.
While AI tools like Stable Diffusion and Midjourney have changed how creators generate ideas, turning those creations into tangible products remains a challenge. Tasks like 3D modeling, supplier negotiations, and logistics often block creators from turning designs into profitable merchandise.
Introducing Shumei Wanwu: Closing the Gap from Creativity to Commerce
Founded in February 2024, Shumei Wanwu is led by three key figures from Douyin’s founding team. Ren Lifeng (CEO) handled initial Douyin and TikTok business, Li Tian managed operations, and Zhang Bo directed 3D product development. Their combined experience drives Shumei Wanwu's mission to lower barriers for creators in design and monetization.
The company offers:
- AI creative tools like image-to-3D modeling and text-to-image generation
- Communities and marketplaces for creators on domestic platform “Zao Haowu” and overseas platform Hitems
- A supply chain that connects design to production for jewelry, clothing, home decor, ceramics, and toys
This integrated approach helps creators move seamlessly from idea to product without needing deep expertise in manufacturing or logistics.
Cutting Design Time from Weeks to Minutes
In Shumei Wanwu’s Beijing office, the team demonstrated jewelry and figurines created via their AI tools and supply chain. Traditionally, product design to modeling could take a week or more. Now, AI cuts that to minutes, making rapid prototyping and production possible.
Recent tech releases include:
- Sparc3D (June 2025) - A 3D model generator with resolution up to 1536³, enabling industrial-grade manufacturing without heavy model tweaking
- Hitem3D (July 2025) - An independent image-to-3D tool available at hitem3d.ai
- Ultra3D (August 2025) - Boosts 3D generation speed by 6.7× while maintaining high precision
Why This Matters for Creatives
Many content platforms offer idea sharing but leave creators to figure out production on their own. Shumei Wanwu’s platform removes this hurdle by combining creative tools, community, and a ready supply chain. This means creators can focus on what they do best—design—while the platform handles the rest.
Zhang Bo explains that 2D models are essential for initial concepts, but high-precision 3D models are key for manufacturing. Their proprietary 3D VAE technology raises model resolution to meet direct mold-making standards, reducing costly delays.
For example, 3D printing enthusiasts can now upload a sketch and instantly get a production-ready model to print, without needing expert modelers. Collaboration with leading 3D printer manufacturer Bambu Lab is underway to integrate these capabilities further.
Building a Community That Supports Monetization
On “Zao Haowu,” users design items like figurines, keycaps, and pendants with AI tools and share them in a vibrant community. The platform runs creative challenges where products with enough demand are produced and shipped to customers, with creators earning profits.
This model supports single-item custom orders as well as batch production for popular designs. By owning the supply chain, Shumei Wanwu handles personalized orders and high-volume delivery efficiently.
Looking Ahead
Shumei Wanwu’s blend of AI tools, community, and manufacturing infrastructure tackles the full creative journey from concept to cash. For creatives eager to turn ideas into physical products, this platform offers a practical, streamlined path.
If you're interested in expanding your AI skills and creative toolkit, consider exploring AI courses tailored for creatives to stay ahead in this evolving landscape.
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