RetailEX Conference 2026 to focus on AI-driven retail and Gen Z marketing
The second RetailEX Conference takes place April 15 in Mumbai, bringing together retail leaders, marketers, and industry experts for discussions on artificial intelligence, consumer behavior, and growth strategy.
The conference theme is "Retail Reimagined: AI-Driven Media, Authentic Marketing, and the Gen Z Consumer." Sessions will examine how brands use AI and retail media networks to reach customers at the point of purchase while maintaining authentic messaging.
What marketers will hear about
- How AI-powered media ecosystems are changing retail marketing
- Building trust with Gen Z through transparent communication
- Using retail media networks as growth tools
- Balancing data-driven marketing with brand authenticity
- Responsible data use in customer engagement
The agenda includes keynote addresses, fireside chats, and panel discussions with industry leaders. Speakers will offer practical guidance on adapting to consumer demands and building retail strategies in a competitive market.
For marketing professionals, the conference addresses a central tension: how to leverage AI and consumer data without sacrificing the authentic storytelling that Gen Z audiences expect. The discussions will cover both the technical and creative sides of this shift.
Marketing managers looking to understand AI's role in modern retail strategy may benefit from exploring AI learning paths for marketing managers, which covers similar applications in campaign optimization and consumer insights.
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