Entrata Introduces OXP and Rolls Out Homebody RXP at Summit 2025, Advancing Autonomous Property Management

Entrata unveils AI platforms at Summit 2025, moving Autonomous Property Management closer to reality

Sep 18, 2025 - LEHI, Utah. Entrata gathered operators, innovators, and cultural leaders in Salt Lake City to lay out a practical path for AI in multifamily. Two anchors took center stage: Homebody RXP going fully live across communities and the debut of the Operations Experience Platform (OXP) for property teams.

Homebody RXP: one resident app for leasing, living, and renewals

Homebody RXP is now live across Entrata communities. Residents get a single, predictable app for leasing, day-to-day living, service, retention, and renewals. Clear flows reduce friction and build trust by design.

OXP: the AI control center for property teams

OXP gives teams a command center to see where AI adds value, where humans step in, and how work moves across the portfolio. The goal: fewer hours on admin, more time on high-impact work-tours, proactive check-ins, and owner collaboration.

OXP core features

• AI Control Center & Mission Control: Side-by-side performance for AI vs. human tasks to measure ROI and tune automation.
• Intelligent Task Management: Surfaces only what needs human action so priorities are unmistakable.
• Universal Inbox: One hub for email, SMS, and in-app messages with full context-AI and human responses in one thread.
• Comprehensive Resident Profiles: A single source of truth for applicants and residents across the portfolio.

Lifecycle tools now connected to OXP

• Marketing: Audience Builder for precise targeting; GPT-optimized ProspectPortal indexing; and Vacancy.com for AI-ready search.
• Leasing: Mobile-first flows with fraud protection, ID verification, and income validation to increase conversion and protect communities.
• Renewals: AI-driven signal detection and a redesigned Renewals Dashboard to anticipate behavior and automate compliance in regulated markets.
• Maintenance: AI triage for service requests, enhanced Make-Ready Boards, and technician profiles that improve transparency with residents.

What this means for owners and operators

• Track ROI on automation with clear AI vs. human performance metrics.
• Shorten the lease cycle with identity and income checks built into mobile-first flows.
• Strengthen retention using signal detection to act before a non-renewal becomes a notice.
• Lift service quality with AI triage and technician visibility residents can trust.
• Consolidate communications into one inbox to cut context switching and missed follow-ups.
• Standardize resident profiles to eliminate fragmented records across communities.

Executive perspective

"Residents and property teams deserve more than tools; they deserve intelligent experiences designed for clarity, trust, and connection," said Catherine Wong, Chief Operating Officer and Chief Product Officer at Entrata. "With Homebody RXP and OXP, we're bringing orchestration to the forefront. These platforms simplify daily life for residents and staff and set the foundation for true autonomy across property operations."

"Every year, Entrata Summit gathers the brightest minds in multifamily and beyond," said Adam Edmunds, CEO. "Our 2025 lineup featured top thought leaders and creative thinkers, and attendees left ready to chart new paths for growth and success."

Summit 2025 highlights

The event delivered 24 breakout sessions spanning technology, finance, and student housing. Topics included housing affordability, compliance shifts, AI and automation, market signals, and revenue optimization-built for teams focused on results, not hype.

• Keynotes from Tom Brady, Kristen Bell, Bozoma Saint John, Ryan Smith, Damola Adamolekun, and surprise guest Rob Gronkowski connected business strategy with broader cultural trends.

About Entrata

Entrata is an AI-driven operating system for multifamily communities. Since 2003, the company has delivered software covering the entire leasing lifecycle. Today, Entrata supports over 12 million residents across more than 35,000 communities worldwide.

Where to learn more

Explore the platforms and updates at entrata.com and event details at entrata.com/summit.

If your team is building AI skills for property operations, see curated learning paths by role at Complete AI Training.