The Brief launches "The Agency Package" for creative teams that need speed without losing control
The Brief has rolled out The Agency Package - a focused set of AI tools for studios, creative agencies, and networks. Think of it as a plug-and-play creative department that helps your team move faster, stay on-brand across clients, and keep approvals tight.
"For many of our agency customers, The Brief has become their best-kept secret - a creative partner that helps them do more with less," said Tammy H. Nam, CEO of The Brief. The update brings agency-centric features like branded share links, DAM integration, and expanded brand kits so teams can ship more work without diluting their identity.
Why this matters for creatives
Budgets are tighter. Timelines are shorter. Clients expect personalized, high-performing campaigns - yesterday. According to IAB's State of Data 2025 report, roughly one-third of agencies and brands have already added AI into their creative ops, a shift that's quickly becoming standard.
Read the IAB State of Data 2025
What's inside The Agency Package
- Create 10x faster: Turn campaign assets around in hours, not days.
- Custom Brand Kits: Keep every client's system, styles, and guardrails in one account so anyone on the team can produce on-brand work.
- Branded share links: Send work for review in your own branded environment to protect presentation and speed approvals.
- Multi-format production: Build static, HTML5, or video ads and export to Meta, Google, CM360, DV360, and Veeva.
- Predictable pricing: Credit-based plans make scope and scaling straightforward.
- DAM integration: Pull assets from your DAM straight into The Brief to remove file-juggling.
Addressing industry pressure without adding headcount
Agencies are being squeezed on cost and speed while output expectations keep climbing. The Agency Package helps teams say "yes" to more formats and campaigns without burning out designers or spinning up extra production support.
Adopted by 800+ agencies
Independent shops and global networks - including Ogilvy, BBDO, Havas Media Network, and Dentsu - use The Brief to streamline workflows and turn production into profit. Karsh Hagan reports that what used to take a week can now be handled almost instantly, all while keeping creative decisions in-house.
Built to scale with your roster
Plans include multi-seat options, shared brand kits, and flexible credits that fit project-based needs or network-level rollouts. Whether you run a lean studio or a distributed group, you can standardize production without sacrificing style.
How to put it to work this week
- Spin up Brand Kits for your top clients and lock in typography, color, and layouts.
- Connect your DAM so your team stops hunting for assets and starts building.
- Use branded share links for quick approvals and fewer "Can you export another size?" emails.
- Export to your media stack (Meta, Google, CM360, DV360, Veeva) and keep everything consistent.
- Set credit budgets per client to keep production predictable and profitable.
Learn more
Explore The Agency Package and see how it fits your workflow: thebrief.ai
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