Top Nonprofit PR Agency to Present Ethical AI Session at NTEN's NTC
Rosica Communications' president and CEO, Chris Rosica, will lead a 60-minute, in-person session at the Nonprofit Technology Conference (NTC) in Detroit, MI. The focus: using AI ethically to strengthen content marketing, digital marketing, brand positioning, and fundraising for resource-constrained nonprofit teams.
He will present alongside Bethany Friedlander of New Bridge Cleveland, a nonprofit advancing healthcare workforce development. Together, they'll show practical ways generative AI can help communications and marketing teams brainstorm, refine messaging, and get more done-without losing their organization's voice.
Session: Five Tips for Ethically Using AI to Develop Compelling Website and Social Content
This session is built for nonprofit communications and marketing professionals who need results on tight budgets. Expect clear examples, live discussion of AI-assisted workflows, and actionable steps you can put to work right away.
Five core strategies you'll learn
- Content ideation with guardrails: Use AI to generate angles and outlines while grounding outputs in verified sources, organizational priorities, and real audience needs.
- Tailoring messages for different stakeholders: Adapt tone, reading level, and value props for funders, partners, program participants, and media-then stress-test for clarity and bias.
- SEO and AI optimization: Build search-friendly copy, structure pages for discoverability, and keep human oversight for claims, citations, and compliance.
- Repurposing across channels: Turn one approved asset into emails, social posts, web pages, briefs, and talking points to increase reach and consistency.
- Maintain a human voice: Preserve lived experience, quotes, and nuance. Review, edit, and fact-check before publishing. Disclose AI assistance when it adds clarity or context.
Why this matters for PR and communications
AI can increase throughput. But trust drives outcomes-donor confidence, media credibility, and stakeholder support. This session shows how to balance speed with authenticity, reduce risk, and keep your brand's values front and center.
Practical takeaways for your team
- An ethics checklist for AI-assisted content (consent, privacy, attribution, accuracy, cultural sensitivity).
- Prompt templates for ideation, stakeholder tailoring, and message testing.
- A QA loop: fact-checking, source verification, bias screening, and final approvals.
- A repurposing workflow for long-form to short-form content-without diluting meaning.
- Baseline metrics to track: engagement lift, time saved, search visibility, and conversion quality.
- Simple governance: flag AI-assisted outputs, define disclosure rules, and document tool choices.
Want deeper skill-building for your team? Explore AI for PR & Communications or the AI Learning Path for Public Relations Specialists for hands-on workflows and ethical best practices.
Speakers
Chris Rosica is a recognized voice in nonprofit media relations, digital marketing, AI, crisis communications, and PR. He authored The Authentic Brand, The Business of Cause Marketing, and The Power of B2B Social Media, and has provided commentary to Business Insider, ESPN, O'Dwyer's, and District Administration. He serves on the State Board of the Boys & Girls Clubs in New Jersey and the Health & Wellness Advisory Council at Johnson & Wales University. His agency supports national and regional nonprofits across education, youth development, healthcare, and social impact.
Bethany Friedlander represents New Bridge Cleveland, a workforce development organization providing healthcare training that blends technical and soft skills to prepare individuals for long-term, resilient careers in high-stress environments.
About Rosica Communications
Established in 1980, Rosica Communications is a strategic, national, integrated marketing, nonprofit PR, and crisis communications agency. Core capabilities include thought leadership, digital and social media marketing, media training, cause marketing, content marketing, influencer marketing, and corporate communications. The agency created the Thought Leadership Measurement Matrix™, a tool that evaluates more than 20 indicators of thought leadership performance. Learn more at rosica.com.
Event details
- Conference: Nonprofit Technology Conference (NTC)
- Location: Detroit, MI
- Format: 60-minute, in-person session
- Title: Five Tips for Ethically Using AI to Develop Compelling Website and Social Content
- Audience: Nonprofit communications and marketing professionals
Media contact
Hannah Lock, Rosica Communications
1 616-886-7172
hannah@rosica.com
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