Ethically Trained AI Video Models Set New Standards for Filmmakers

Moonvalley’s AI video model, Marey, offers filmmakers precise, ethically sourced tools using licensed footage. It enables full directional control to create cinematic camera moves from a single image.

Published on: Jul 11, 2025
Ethically Trained AI Video Models Set New Standards for Filmmakers

The Rise of Ethically Trained AI Video Models

The AI video generation field is quickly becoming a critical battleground for intellectual property rights. Recent lawsuits, such as those involving major studios and Midjourney, highlight ongoing concerns about copyright and the ethical use of training data. The challenge remains to develop AI video tools that respect legal and ethical standards while offering creative value.

An AI Video Model Built for Filmmakers

Many AI video models cater to casual users or non-creative professionals looking to add creative elements to their projects. In contrast, Moonvalley’s foundational AI model, Marey, targets professional filmmakers. Marey is crafted to deliver the precision, consistency, and high-quality output needed for advanced cinematography.

Marey is promoted as the “world’s first commercially safe video model.” Its training relies exclusively on licensed, high-resolution footage. This approach avoids scraped content, user submissions, or ambiguous legal situations, making it a reliable choice for filmmakers concerned about intellectual property.

Full Directional Control for Creative Precision

Marey offers advanced creative controls developed through collaboration between AI experts and filmmakers. Similar to director-level controls found in AI tools like Runway, Marey lets users create cinematic camera moves using just a single image.

It transforms 2D scenes into 3D environments, enabling filmmakers to direct the camera as if on a physical set. This feature supports workflows familiar to professional productions, giving creators the ability to shape each frame with deliberate intent and fine control.

Price and Availability

Moonvalley was founded by researchers from DeepMind and is supported by Asteria Film Co., an AI film studio co-founded by filmmakers Natasha Lyonne and Bryn Mooser. Their guidance ensures Marey meets industry needs.

Filmmakers interested in trying Marey can subscribe via Moonvalley’s website. Plans start at $14.99 per month, making this advanced AI video model accessible to professionals looking for reliable, ethically sourced tools.


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