EVERSANA Launches AI-Powered Life Sciences Marketing Agency Using Google Cloud
EVERSANA®, a leader in commercialization services for the global life sciences sector, has introduced an AI-driven pharmaceutical marketing agency built entirely on Google Cloud technology. This new platform is 80% automated, cutting marketing costs while speeding up traditional agency tasks.
Unlike agencies that simply apply AI tools to boost content creation, EVERSANA has developed a full-scale AI-powered agency platform. This approach combines automated brand strategists, content creators, media buyers, and omnichannel engagement specialists, all managed by a streamlined human team to maintain quality and oversight.
Google Cloud Partnership and Technology
The partnership with Google Cloud allows EVERSANA’s AI Agency to use advanced AI models, including Gemini models on the Vertex AI platform. These technologies enable the automation of nearly every aspect of a typical agency's operations, while ensuring compliance and scalability.
Shweta Maniar, Global Director of Healthcare & Life Sciences at Google Cloud, emphasized that this collaboration is transforming life sciences marketing by rebuilding traditional workflows with greater efficiency and innovation.
Human-Led, AI-Driven Operations
Even with heavy automation, the agency retains a "human in the loop" model, where a lean team oversees strategy, creative direction, customer experience, and regulatory compliance. This setup delivers fast, high-quality outputs such as audience journey maps, on-demand creative concepts, and detailed medical visualizations.
The integration of Google Cloud tech with EVERSANA’s ORCHESTRATE™ Operating System connects the AI agency to a global network of over 7,000 life sciences experts operating across more than 30 countries.
Continuous Innovation Beyond Marketing
EVERSANA’s AI Accelerator team, which develops innovations like this AI agency, plans to extend AI applications beyond marketing into areas such as field deployment, patient services, and market access. Their goal is to improve multiple facets of life sciences commercialization.
To explore EVERSANA’s AI agency platform, technology demos, or partnership opportunities, visit eversana.ai.
About EVERSANA®
EVERSANA® provides integrated global services to the life sciences industry, focusing on patient experience throughout the product lifecycle. Serving over 650 organizations—from startups to established pharmaceutical companies—the company supports long-term value creation for patients, prescribers, channel partners, and payers.
Learn more about EVERSANA at eversana.com.
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