Zocks raises $45M Series B to scale AI assistant for financial advisers
Zocks closed a $45 million Series B co-led by Lightspeed Venture Partners and QED Investors, with participation from existing backers Motive Ventures and 14Peaks Capital. The San Francisco startup has now raised $65 million since its 2022 launch, following a $13.8 million Series A less than a year ago.
The product: an AI assistant built specifically for financial advisers. It pulls structured insights from client conversations, then moves work forward-follow-ups, forms, emails-without breaking compliance.
Why this matters for finance teams
Advisory firms are stretched thin and buried in manual tasks. Zocks wants to close that gap by turning what's said in meetings into actions across your book of business, with strong privacy controls.
Fintech funding is showing signs of life again, with VC-backed startups raising $51.8B in 2025, up 27% from 2024. Capital is flowing to tools that cut busywork and surface revenue opportunities faster.
What Zocks actually does
- Listens to adviser-client conversations and converts them into structured data tables (no default recordings).
- Answers queries across your clients like: "Who has kids nearing college age but no 529?" or "Who has old 401(k)s outside our management?"
- Suggests next steps for each client and enables one-click actions.
- Automates follow-ups, account openings, form fills, and email drafts with compliance and privacy at the core.
Traction and go-to-market
Zocks launched in February 2024 and is used by 5,000 financial firms, including Ameritas Life Insurance, Cambridge Investment Research, and Carson Group. Pricing follows a per-adviser SaaS model, sold both direct and via enterprise contracts. The company reports 8x year-over-year revenue growth.
Founder background
CEO Mark Gilbert spent over a decade at Microsoft and led product management at Twilio, where he oversaw compliance. That experience informed how Zocks handles sensitive data while extracting useful signals from communication.
What sets it apart
Most "note takers" stop at transcription. Zocks goes further by anticipating adviser needs: finding planning opportunities across the entire client base and lining up the next best action. The result is less toggling, fewer missed moments, and faster execution.
Investor view (condensed)
Backers point to a customer-centric team with enterprise-grade discipline. They highlight early wins in the RIA and insurance segments and a product that fits into existing workflows without adding friction.
Geography and expansion
Current focus is the U.S. and Canada, with plans to expand into Europe. Adviser shortages and rising demand for client-ready automation are driving adoption.
How advisers can put this to work now
- Run periodic queries to flag missed planning items (529s, rollovers, insurance gaps) and queue outreach.
- Use automated summaries and drafts to tighten post-meeting follow-up within 24 hours.
- Standardize data capture from calls to keep CRM fields accurate and auditable.
- Measure outcomes: meetings booked, ACATs initiated, NIGO rates, and time saved per adviser.
Bottom line
If your team is spending hours mining notes and chasing forms, AI that structures conversations and suggests next steps can pay for itself quickly. Zocks is betting that proactive, compliant workflow automation becomes table stakes across advisory firms.
Related reading: For a curated list of practical AI tools in finance, see this finance tools roundup. For investor details, visit Lightspeed Venture Partners.
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