Fancy Words, Nothing to Say: Spotting AI in Politics and Business

AI polish can dazzle while blurring the point; clarity is the writer's job. Lead with a clear thesis, cut fluff, and let your voice-not software-earn trust.

Categorized in: AI News Writers
Published on: Oct 04, 2025
Fancy Words, Nothing to Say: Spotting AI in Politics and Business

AI Polish vs. Authentic Voice: A Field Guide for Writers

AI can make weak writing look expensive. The surface shines, the meaning blurs, and readers walk away impressed but unclear on the point.

That's the trap: polish without signal. As writers, our job is clarity, not fireworks.

What sparked this

A local political candidate sounded average on the mic but brilliant on the page. The gap wasn't talent. It was software.

That same pattern showed up across business docs: plans, letters, and reports so ornate that no one could say what they actually meant. Yet people nodded along because big words read like authority.

The tell: how AI-polished writing reads

  • Fancy language, fuzzy outcome. You finish the piece and can't state the core idea in one sentence.
  • Tone mismatch. The person's writing sounds like a luxury brochure; their speech sounds like a drive-thru order.
  • Inconsistent voice across posts, emails, and comments. The "writer" drops quality the moment they go off-script.

If you want a quick check, ask them to explain the piece aloud in plain words. Or hand them a pen and have them summarize it right now. No prompts, no tools, no time to prep.

Why this matters for writers

Readers use writing quality as a proxy for credibility. That used to reward clean, direct prose.

Now it can reward gloss. The risk: trust erodes, and the people who win attention are the ones who look smart, not the ones who are clear and honest.

Write for signal, then add style

  • Lead with a point. One sentence: "This piece argues X for Y because Z." If you can't do that, you don't have a piece yet.
  • Use short sentences and concrete nouns. Cut filler, hedge words, and buzzwords.
  • Read it out loud. If you wouldn't say it, don't write it.
  • Prefer verbs over adjectives. Strong verbs make arguments move.
  • Edit for clarity, not flair. Trade three fancy words for one precise one.

Plain language isn't dumbing down. It's respect for the reader's time. If you need a reference, study the Plain Language Guidelines and NN/g's take on clarity in UX writing (Plain Language).

A simple workflow that keeps your voice intact

  • Draft ugly and fast. Get the argument down without fixing it.
  • Score every paragraph: What claim is this proving? If none, cut it.
  • Rewrite the opener after the draft. Make it earn the click.
  • Run a "friend test": Could a smart friend repeat your point after one read?
  • Final pass: replace abstraction with example, and theory with outcome.

Using AI without losing your name on the work

If you use AI, use it as a thinking partner, not a ghostwriter. Outlines, research pointers, counterarguments-fine. Voice and final phrasing-yours.

  • Disclose when AI touched the draft, if it did.
  • Never ship text you can't defend on the spot, out loud.
  • Keep a voice guide: your rules for tone, pacing, and syntax. Enforce it in every edit.

How to spot AI in the wild (and protect your process)

  • Signal test: After reading, write the thesis in one line. If you can't, it's fluff.
  • Voice test: Compare public speaking, off-the-cuff comments, and the polished piece. Big gaps mean a filter did the heavy lifting.
  • Pressure test: Ask for a live summary or a handwritten outline. Authentic writers can do both.

The bottom line

Readers don't want a luxury finish. They want the truth, clean and useful.

Write what you mean. Say it simply. Let skill-not software-carry your name.