FGS Global appoints Aaron Kwittken to lead AI, digital and engagement strategy

FGS Global appoints Aaron Kwittken to accelerate AI, digital intelligence and engagement strategy

FGS Global has appointed Aaron Kwittken, founder of KWT Global, to a new role focused on digital, intelligence and engagement strategy that drives AI innovation. The move points to a stronger integration of data, insights and automation across earned, owned and paid activity.

For PR and communications leaders, this is a clear signal: clients expect sharper intelligence, faster execution and tighter measurement. AI is becoming a core part of how large firms plan, test and scale campaigns.

Why this matters for PR teams

• Better forecasting and planning: use predictive signals from media, policy and consumer data to stress-test narratives before launch.
• Faster content workflows: speed up research, drafts and QA without losing editorial standards or brand voice.
• Stronger issues readiness: pair human counsel with AI-assisted monitoring and scenario modeling for quicker response.
• Clearer outcomes: move from vanity metrics to decision-grade analytics that tie activity to business results.

What Kwittken brings

• Founder-level agency experience building integrated teams and programs at KWT Global.
• A track record of combining creative, corporate and public affairs with data and technology.
• Credibility with C-suites and CMOs who want responsible AI embedded in communications.

What to expect from FGS Global's AI and intelligence agenda

• Issues and policy intelligence that informs positioning, message testing and executive visibility.
• Stakeholder and influencer mapping that prioritizes relationships by likely impact, not just reach.
• Editorial co-pilots to assist with research, briefs, first drafts and localization under strict guardrails.
• Measurement frameworks that connect narrative shifts to reputation, risk and commercial outcomes.
• Compliance and governance standards to manage bias, privacy and source transparency.

Actions you can take now

• Audit your data: sources, permissions, update cycles and gaps that block useful insight.
• Define 3-5 high-value use cases (e.g., media analysis, content drafting, sentiment QA) and run small pilots.
• Set guardrails: disclosure, human review, citation rules and client approvals for AI-assisted work.
• Upgrade measurement: align each program to clear leading indicators and decision points.
• Upskill your team: train strategists, writers and analysts on prompts, QA and bias checks.

Want structured upskilling for your team? Explore role-based programs at Complete AI Training.

Learn more about the firm's global platform at FGS Global.