FGS Global Taps Aaron Kwittken to Lead Intelligence and Engagement, Driving AI Innovation

FGS Global appoints Aaron Kwittken to lead intelligence and engagement

FGS Global has named Aaron Kwittken partner and global head of intelligence and engagement. His remit: build and execute a firmwide digital, intelligence and engagement strategy that advances AI-driven delivery and positions the agency as a leader in insights-led communication.

Kwittken will work across practice groups and sector teams to embed data, technology and AI-driven solutions into client programs and internal workflows.

Why this hire matters

• Enterprise AI focus: Expect tighter integration of data, testing, and predictive tools across media strategy, reputation management, and stakeholder engagement.
• Faster decision loops: More rigorous use of intelligence will push teams to validate narratives, pressure-test messaging, and model outcomes before launch.
• New skills on deck: Analysts, content strategists, and account leads will need fluency in data interpretation, model-assisted research, and measurement design.

Kwittken's track record

Kwittken founded his eponymous agency in 2005, later rebranded as KWT Global. The firm was acquired by MDC Partners (now Stagwell) five years later. He became founder and chairman in 2021 and departed in 2023.

He is also the founder and global CEO of PRophet, an AI-driven communications technology suite that is reported to be the third-largest provider in the category. Earlier in his career, he worked at FleishmanHillard and held senior roles at BCW Global and Red Havas U.S.

Learn more about the organizations involved: FGS Global and PRophet.

FGS Global's broader momentum

This week, FGS Global acquired Washington, DC-based healthcare policy and advocacy firm Tarplin, Downs & Young. The firm, backed by KKR after exiting WPP last year, reported 2024 global revenue of $503 million, up 11%, according to PRWeek's Agency Business Report 2025.

The agency also appointed Julia Phelps as its first CMO and head of transformation, signaling continued investment in growth and integration.

What PR leaders can do now

• Audit your stack: Identify duplicative tools, low-use features, and places where AI can reduce manual effort (research, monitoring, content testing).
• Define clear use cases: Prioritize 3-5 workflows with measurable outcomes (e.g., reporter targeting precision, sentiment shift, issue detection time).
• Set governance and measurement: Establish data policies, approval flows, and outcome metrics before scaling pilots.
• Upskill teams: Train account leads and analysts on prompt design, model literacy, and experiment design tied to client KPIs.

If you're building AI capability inside a PR team, you may find these curated training paths useful: AI courses by job function.