FICO Launches New B2B Marketplace for AI Models and Analytics Tools
FICO has introduced a new B2B marketplace aimed at simplifying how businesses access and deploy AI models, data sets, decision rules, and pre-built analytics tools. Known primarily for its consumer credit scores and enterprise decisioning technology, FICO created this marketplace to help companies streamline the development and deployment of AI-driven decision systems.
Built on FICO’s open-architecture platform, the marketplace serves as a centralized hub. Companies can discover, test, and integrate tools that support key functions such as fraud detection, credit origination, customer onboarding, and risk management. According to Nikhil Behl, president of software at FICO, the marketplace encourages collaboration that drives intelligent solutions forward.
About the FICO B2B Marketplace
The marketplace aims to reduce onboarding time for third-party data and decision assets by up to 50%. This acceleration helps businesses validate and operationalize AI-powered solutions across various departments more efficiently.
The first wave of partners includes a diverse group of identity, risk, and data providers. One of them is LexisNexis Risk Solutions, a global leader in analytics and data tools for fraud prevention and identity verification. Brian Thomas, director of alliances at LexisNexis, highlighted FICO’s deep expertise in analytics and AI as a key factor for accelerating innovation across industries.
Another participant is SentiLink, a San Francisco startup focused on tackling synthetic identity fraud. Naftali Harris, co-founder and CEO of SentiLink, noted that the marketplace simplifies embedding their fraud prevention tools into existing decision workflows. This helps organizations reduce fraud while confidently onboarding more legitimate applicants.
Other Early Contributors
- Plaid – a financial data connectivity platform
- Mitek – a digital identity verification provider
- Prove – offers mobile-based identity authentication
- iPacket – a digital retailing platform for automotive dealers
Businesses looking to accelerate AI adoption in decision management systems will find the FICO marketplace a valuable resource. It streamlines integration and testing, helping teams move faster from concept to operational use.
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