Finance Regains Popularity Among Graduates Amid AI Concerns
Finance has surged to the top as the preferred career path for students and recent graduates, according to the CFA Institute’s 2025 Graduate Outlook Survey. Thirty-seven percent of respondents across 11 global regions identified finance as the most promising field, marking a steady rise from 24 percent in 2023.
Margaret Franklin, president and CEO of CFA Institute, highlights the strong desire among graduates to pursue careers that positively impact society, with 93 percent expressing this ambition. This renewed interest signals a hopeful future for finance professionals.
Beyond Degrees: Skills and Certifications Take Center Stage
Though enthusiasm for finance careers is growing, graduates are cautious about AI’s impact. Two-thirds believe AI may complicate job searches, despite 88 percent feeling confident in their AI abilities. Notably, 40 percent value AI expertise more than traditional skills such as language proficiency.
Half of the respondents see technical and soft skills as key drivers for career advancement, outweighing connections, internships, or academic background. Nearly all—96 percent—agree that continuous upskilling and professional certifications are essential for success. Meanwhile, 42 percent plan to pursue further education.
Peter Watkins from CFA Institute notes that university degrees alone no longer guarantee career success. Instead, students are actively acquiring specialized skills, especially in AI, which is becoming vital in finance.
Human Trust Remains Strong Despite Tech Influence
Salary remains the primary motivation for 58 percent of graduates, with flexible work arrangements important to 49 percent. When seeking career advice, students turn to professors (44 percent), social media (36 percent), and influencers (29 percent).
Despite the rise of digital tools, human financial advisors hold the highest trust level at 90 percent. Alternative sources also play a significant role, with 81 percent relying on online financial education and advice from friends and family. AI assistants like ChatGPT are trusted by 71 percent of respondents.
Financial security is a key goal, with 54 percent citing peace of mind as their reason for wealth-building. However, 39 percent prioritize life experiences and personal fulfillment alongside financial gains.
Preparing for the Future in Finance
For finance professionals and career-seeking grads alike, developing AI-related skills and earning advanced certifications will be crucial. Those looking to strengthen their AI capabilities can explore comprehensive training options at Complete AI Training, which offers a variety of courses suited for finance roles.
- Focus on both technical and interpersonal skills for career growth.
- Keep updating AI knowledge to stay competitive.
- Maintain trust and human connection in financial advising.
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