foreUP Launches AI-Powered Business Intelligence Tool to Improve Golf Course Operations
May 8, 2025 | Cincinnati, OH — foreUP has introduced foreUP Business Intelligence, an AI-powered solution built to help golf course operators make faster, smarter decisions without relying on third-party software. This new tool is part of the foreUP Full Swing Golf Suite and provides clear dashboards, automated forecasting, and analytics customized for different departments.
foreUP President Scott Strong emphasized the company’s commitment to innovation: “As AI shapes more of the industry, we are advancing technologies that directly benefit public golf operations. Our Business Intelligence tool is designed to provide actionable insights that support better management and enhance the experience for golfers.”
Key Features of foreUP Business Intelligence
- AI-driven dashboards offering quick performance snapshots
- Role-based reporting for operators, general managers, and marketers
- Automated alerts when key business metrics deviate from targets
- Forecasting tools based on historical trends and data
- Mobile-friendly access for decision-making on the move
According to the National Golf Course Owners Association (NGCOA) 2025 Golf Business Pulse Report, there is a growing need for better integration of technology in golf facility management. The report highlights AI’s positive role in streamlining operations and improving business outcomes.
Stacy Zak, Vice President of foreUP Product Management, explained, “Our Business Intelligence tool acts as a comprehensive assistant by connecting data and delivering insights within the foreUP platform. This reduces the need for multiple integrations and helps golf courses stay on top of their operations.”
Seamless Integration and Practical Benefits
Built directly into the foreUP platform, Business Intelligence eliminates the hassle of combining multiple systems. It brings together data from across the Full Swing Golf Suite, creating a unified view that supports operational efficiency and better resource allocation.
Golf course operators can rely on this solution to monitor performance in real time, anticipate trends, and respond quickly to changing conditions—all from a single, easy-to-use interface accessible anywhere.
For more details on foreUP Business Intelligence, visit foreUP.com.
About foreUP
Since 2012, foreUP has provided cloud-based software solutions tailored for the golf industry. Trusted by over 2,300 courses nationwide, the Full Swing Golf Suite streamlines operations, increases revenue, and delivers a connected experience for players. The platform covers everything from tee sheets and tournaments to billing, marketing, retail, and food & beverage, replacing disconnected systems with one integrated solution accessible anytime, anywhere.
foreUP’s mission is to equip golf course operators with transparent tools that improve efficiency and decision-making.
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