26-Year-Old Real Estate Agent Launches AI Platform Targeting Female Agents
Brynn Carmody built Her Market Lab after burning out as a real estate agent whose systems became a bottleneck. The 26-year-old officially launched the enterprise AI platform on Monday, targeting individual agents who struggle to keep pace with technology and deal flow.
Carmody spent her first year as a licensed agent implementing systems she had developed as a transaction coordinator. She grew her team's gross commission income by over $250,000. But as business picked up, every follow-up, piece of content, and listing prep funneled through her.
"Every time deal flow picked up, which is the ultimate goal of everything, our back end and my brain would be in chaos," she said. "I was simultaneously our biggest asset and the source of your biggest bottleneck."
What the platform does
Her Market Lab runs on Go High Level's SaaS platform and combines a CRM, email marketing, social media publishing, and an integrated AI layer. The AI has access to an agent's business details, data, and transaction history.
Agents can input their brand voice so the AI applies it when responding to leads. They can also upload compliance and regulatory documents to ensure responses meet local requirements.
Carmody is currently working on MLS data integration, which will let agents create their own IDX websites and set up listing alerts. She plans to expand the platform for teams and brokerages later.
Building community alongside tools
Carmody acknowledges that agents face overwhelming choices when evaluating AI tools. She's dedicating time to research and test new products so agents don't have to spend hours sorting through options.
Her Market Lab includes a weekly "lab" session where Carmody teaches agents how to implement AI tools into their business. Members also gain access to a community of real estate professionals to share challenges and learn from each other.
"The weekly lab is a point where agents can come together and collaborate and learn from each other, so challenges and implementing new tools can be less overwhelming and more accessible," she said.
Why target women
Carmody markets Her Market Lab specifically to female real estate professionals. Mentors questioned the decision to exclude half her potential audience, but she sees it differently.
"I feel that real estate is a woman's business," Carmody said. "The numbers show that the majority of Realtors in North America are women."
She credits relationship-building and empathy as core strengths in the profession. "I think those are the qualities top agents build their businesses on."
Next steps
Carmody's immediate goal is proving the model works. She wants real case studies showing how the right infrastructure changes an agent's business.
She's bootstrapping the company without traditional funding signals. Her credibility rests on the product she built and her lived experience as an agent-something most competitors in this space lack.
Her Market Lab is currently onboarding beta testers. Agents who sign up before month's end receive a discount.
Long term, Carmody wants Her Market Lab to become the default infrastructure for women in real estate. She's also exploring ways for agents running ancillary operations like coaching businesses to integrate all aspects of their work into one platform.
For marketing professionals, this launch illustrates how AI for Marketing extends beyond traditional channels. Carmody's approach-using AI Agents & Automation to solve operational bottlenecks-shows how positioning AI as infrastructure rather than a standalone tool can address real business pain points.
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