Frankie: Visit Frisco's AI Assistant Goes Live Ahead of FIFA World Cup 26
Visit Frisco has rolled out Frankie, an AI-powered travel assistant live on visitfrisco.com. Built with GuideGeek technology from Matador Network, Frankie gives visitors faster, more personalized trip planning through a conversational experience.
The timing is intentional. With major events tied to FIFA World Cup 26 drawing global attention, Frankie helps the destination serve a surge of domestic and international guests with consistency and speed.
Meet Frankie
Frankie appears as a small soccer-ball avatar in the bottom-right corner of Visit Frisco's site. Ask where to stay, what to eat, or what's happening during your dates-Frankie answers in seconds with suggestions, links, photos, maps, and a direct handoff to the Visit Frisco team when needed.
The assistant pulls primarily from Visit Frisco's own content, so recommendations reflect current priorities and voice. Travelers can share preferences and interests, and Frankie adapts responses around what matters to them.
Why It Matters for Hospitality and Events Teams
This approach aligns with AI for Hospitality & Events best practices for guest services and event planning.
- Instant service at scale: Handle FAQs about events, parking, and transportation without overloading staff.
- AI for Marketing: Surface partner offerings inside high-intent conversations when guests are ready to decide.
- Consistent messaging: Keep answers in lockstep with official content and campaigns.
- Planner support: Build quick itineraries for groups, site visits, and pre/post event experiences.
- First-party data: Learn what visitors are asking for and adjust programming, staffing, and promotions accordingly.
Preparing for a Global Stage
"Frisco is gearing up to welcome visitors from around the world, and Frankie helps us meet that moment with innovation and hospitality," says Marla Roe, executive director of Visit Frisco. "This tool gives travelers instant access to the information they need while giving our team deeper insights into visitor interests, behaviors and the types of experiences they're seeking. It's a great assist for our guests and a scored goal for our partners."
While the World Cup influenced the launch window, Frankie is built for ongoing use-supporting leisure travelers, meeting planners, and locals long after the tournament.
Early Results
GuideGeek analytics show strong initial engagement: users spend an average of 2 minutes and 27 seconds with the assistant. Top topics include events, parking and transportation, and things to do around Frisco.
On the backend, the integration helps Visit Frisco spotlight partner businesses, understand audience segments, and capture first-party insights to improve how the destination serves demand.
How to Put This Playbook to Work at Your Destination or Venue
- Content first: Audit FAQs, event calendars, venue pages, transportation info, and partner listings. Keep details current and structured.
- Clear handoffs: Define when the assistant escalates to staff via chat, email, or phone-especially for group sales and VIPs.
- Measure what matters: Track conversation volume, top questions, average time, handoff rate, bookings or RSVPs influenced, and guest satisfaction.
- Promote everywhere: Add the assistant sitewide, on event pages, and via QR codes on signage, kiosks, and check-in desks.
- Data governance: Set rules for retention, privacy, and use of insights across marketing, operations, and partnerships.
- Team training: Give staff quick-response templates and guidelines for follow-ups sparked by assistant conversations.
Quick Specs at a Glance
- Tech: GuideGeek AI by Matador Network
- Placement: Soccer-ball avatar, bottom-right of visitfrisco.com
- Sources: Primarily Visit Frisco's own content
- Outputs: Personalized recommendations, custom itineraries, links, photos, maps, live team connection
- Common questions: Events, parking, transportation, things to do
- Early KPI: 2:27 average interaction time
Bottom Line
As Frisco's audience grows, Frankie adds a dependable digital concierge that helps guests explore the city with confidence-and gives local partners more visibility where decisions are made.
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