AI: Building trust in the workplace - a free webinar for hospitality leaders
AI is already on the floor in hotels, restaurants, pubs, and venues. The question is how to roll it out with trust, clarity, and results. The Caterer is hosting a free webinar, AI: Building trust in the workplace, on Wednesday 18 February, in partnership with workforce management platform Deputy.
You'll hear how operators can remove friction from AI adoption, upskill teams with confidence, and set guardrails that protect service standards. It's built for people leaders, operations, HR, and technology buyers in hospitality.
Confirmed speakers
Dan Schawbel, managing partner at Workplace Intelligence, will share insights from the Deputy Better Together report. The research found that 57% of hospitality workers already use AI at work - the highest of all sectors surveyed, including retail and healthcare.
As Schawbel told The Caterer: "As AI continues to move into frontline environments, it should be designed to support workers, not dictate their experience. Shift workers recognize the productivity gains AI can bring, but they also want a voice in how these tools are introduced and applied. That creates a pivotal moment for employers to build trust - by communicating openly, investing in skills development, and making sure employees feel confident and included during the transition. The human elements at the heart of frontline work remain irreplaceable, and organizations that balance technological progress with human needs will be better positioned for long-term resilience."
Martin MacPhail, managing director at 7 Hospitality Management and 2023 Hotel Cateys People Manager of the Year, will address the ethical, operational, and cultural challenges of AI adoption. Expect practical steps to upskill teams and strengthen trust while you integrate new tools.
What you'll take away
- Practical ways frontline teams are already using AI in hospitality roles.
- How to introduce AI responsibly: clear guidelines, focused training, reducing fear around automation, and transparent communication to lift adoption.
- Step-by-step actions to future-proof your workforce: identify skill gaps, build an AI-readiness plan, and double down on the human skills that protect guest experience.
Why this matters
Guests expect fast answers and consistent service. Teams expect tools that remove admin, not agency. This session shows you how to implement AI that supports people, respects service culture, and improves outcomes you can measure.
Make the most of the session
- List the top three workflows eating time (scheduling, stock checks, guest comms). Bring examples.
- Draft a simple AI policy outline: use cases, approvals, data boundaries, and accountability.
- Pick one pilot area and one success metric (e.g., cut response time by 30%).
- Invite a representative from each team to capture feedback and concerns.
Register
The webinar is free and takes place on Wednesday 18 February. Save your seat and share with your leadership team and site managers so everyone hears the same playbook.
Helpful resources
- Explore role-based AI upskilling paths: Complete AI Training - Courses by Job
- Learn more about workforce tech mentioned in the session: Deputy
Your membership also unlocks:
