From Boardroom to Stadium: Agentic AI Lifts IBM Efficiency and La Liga-Globant Fan Experience

IBM and La Liga are putting agentic AI to work-automating tasks, tightening SLAs, and personalizing fan moments. Expect faster ops, lower costs, clean audits, and fewer escalations.

Categorized in: AI News Operations
Published on: Nov 10, 2025
From Boardroom to Stadium: Agentic AI Lifts IBM Efficiency and La Liga-Globant Fan Experience

AI News Today: IBM and La Liga Leverage Agentic AI for Strategic Gains

Agentic AI is moving from theory to operations. IBM is using it to automate complex workflows and sharpen decisions. La Liga, working with Globant, is applying similar systems to improve the fan experience. For operations leaders, this is about throughput, cost, and speed without losing control.

IBM's Strategic Use of Agentic AI

IBM is embedding agentic systems into enterprise stacks to handle multi-step tasks, trigger actions across tools, and uphold policy. This reduces manual handoffs, tightens SLAs, and improves resource allocation. For ops teams, the takeaway: build automations that watch, decide, and do - with clear guardrails.

  • Use cases: ticket triage to resolution, change window scheduling, data quality checks, vendor workflow sync.
  • Expected gains: lower MTTR, fewer escalations, cleaner audit trails, measurable cost-per-ticket reduction.

IBM AI offers a useful reference point for governance, observability, and integration patterns.

La Liga and Globant: Enhancing the Fan Experience

The partnership focuses on personalized content, real-time interactions, and smarter match-day services. Behind the scenes, this looks like a content supply chain, event ops coordination, and data pipelines that learn from behavior. The lesson for operations: treat the fan lifecycle like a production line - instrument it, automate it, and iterate weekly.

  • Use cases: personalized highlights, queue management at venues, fraud checks on ticketing, sentiment-informed staffing.
  • Expected gains: higher engagement per session, reduced wait times, better staffing accuracy, increased conversion on upsells.

Why This Matters for Operations

Agentic AI shifts teams from manual supervision to policy-driven automation. It scales decisions, not just tasks, across service, content, and logistics. Done well, it frees people for exceptions and continuous improvement.

Practical Next Steps

  • Map 3-5 high-friction workflows with clear triggers, actions, and fail-safes.
  • Define policies: data access, escalation paths, human-in-the-loop thresholds.
  • Start in shadow mode: let the agent recommend, compare to human outcomes, then move to partial automation.
  • Instrument metrics: MTTR, SLA adherence, cost per transaction, customer NPS, deflection rate.
  • Run a weekly operating review: drift reports, bias checks, rollback plan.

Common Risks and How to Reduce Them

  • Data drift and stale prompts: schedule retraining and prompt reviews.
  • Tool sprawl: limit integrations to systems of record and standardize event schemas.
  • Compliance gaps: log every action and keep immutable audit trails.
  • Over-automation: keep humans on exceptions and edge cases.

FAQs

What is Agentic AI?
Agentic AI automates multi-step work and makes decisions within set policies. It manages complex tasks and provides intelligent options or actions to improve efficiency.

How is IBM utilizing Agentic AI?
IBM applies agentic systems to optimize operations and automate tasks, improving productivity and decision quality across enterprise functions.

What role does AI play in La Liga's strategy?
It improves the fan experience with personalized content and interactive engagement during matches, making the viewing experience more immersive and useful for fans.

Why is AI important for businesses today?
AI drives efficiency, supports data-driven decisions, and automates processes that consume time and budget, giving teams a competitive edge.

How does Meyka help with AI adoption?
Meyka provides AI-powered financial insights and predictive analytics so businesses and investors can stay informed and act with confidence.

Training and Resources

Building an AI-enabled ops roadmap? Explore practical programs at Complete AI Training by job role or browse Automation for hands-on workflows and playbooks.

Final Thoughts

IBM shows how agentic systems improve enterprise efficiency. La Liga and Globant show how the same ideas improve fan operations. The takeaway for operations leaders: start small, measure hard, and scale what works.

Disclaimer
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.


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