Willow and BNP Paribas Real Estate Property Management Bring Conversational Buildings to Europe
Willow, the global leader in Operational Intelligence, is partnering with BNP Paribas Real Estate Property Management to bring digital twin and conversational intelligence into managed assets across Europe. The goal is simple: deliver buildings that are smarter, higher-performing, and more responsible to operate.
Live example: Métal 57 in the Paris region
BNP Paribas Real Estate Property Management has deployed Willow at Métal 57, a 37,000-square-meter landmark in Boulogne-Billancourt. With Willow Copilot, the asset functions as a "conversational building," interacting in real time with property and facility teams.
Previously siloed data now sits in one place, enhanced by AI to deliver meaningful action. Here's what that looks like on the ground:
- Automated building analysis and monitoring across systems.
- Faster recommendations and reporting for day-to-day decisions.
- Operational optimization via an intuitive interface-tenant comfort, energy use, maintenance, and incident response.
- Quicker reactions from building managers so they can focus on higher-value work.
- Better use of CSR data and clearer operational transparency.
What property teams get
- Operational quality: Faster access to information, more time for strategic analysis, and tighter targeting of actions.
- Energy and financial optimization: Real-time detection of abnormal consumption and avoidable maintenance costs.
- Improved user experience: A more responsive building with higher comfort levels.
- Stronger ESG position: Smoother reporting and easier environmental certification processes (e.g., BREEAM).
What leaders are saying
"With Willow, we are taking a new step in the digital transformation of our buildings by integrating artificial intelligence into the heart of property management. Following the success of the project at Métal 57, our ambition is to offer our clients the use of this solution across their portfolios to make each building a smart, conversational space that serves its occupants, with a connected, fluid, and sustainable real estate experience," says Grégoire Tripon, Deputy Global Head of BNP Paribas Real Estate Property Management.
"Operational intelligence is progressively transforming the built world, and our collaboration with BNP Paribas Real Estate is a concrete illustration of this evolution. By making buildings more interactive and capable of sharing useful information, we provide operators with additional information that strengthens building management and supports the anticipation of needs. Willow is proud to contribute to this shift, at the intersection of artificial intelligence and infrastructure, where digital and physical systems work together more seamlessly," said Bert Van Hoof, CEO of Willow.
Why this matters for owners and operators
Energy performance, occupant quality of life, ESG requirements, cost control, and tenant satisfaction are now daily priorities. A single platform that consolidates building data and surfaces clear recommendations helps teams move faster with fewer errors.
The Métal 57 deployment shows that "conversational" operations aren't a future idea-they're practical and already delivering measurable gains. Scaling this across portfolios sets a new baseline for service quality and transparency.
Practical next steps for portfolio teams
- Audit data sources (BMS, meters, work orders) and define the KPIs that matter: comfort, energy intensity, OPEX, and response times.
- Start with one flagship asset to prove ROI, then standardize the playbook for the rest of the portfolio.
- Align AI insights with ESG targets and certification paths; use alerts and reports to track progress month over month.
- Train on prompt quality and operational workflows so teams trust the output and act on it quickly. For role-based upskilling, see AI courses by job.
About Willow
Willow, the global leader in Operational AI, advances the built environment through AI connectivity and digital twin technology. The platform improves operations and supports the sustainability of facilities across sectors such as education and transportation.
Learn more at willowinc.com.
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