S Jaishankar and Ashwini Vaishnaw Advocate Global Creative Collaborations in AI Era
“Global collaborations to promote creativity represent the future, while respecting the cultural sensitivities of each nation.” This key insight emerged from the Global Media Dialogue held in Mumbai during the World Audio Visual and Entertainment Summit (WAVES 2025).
Participants agreed that expanding creative opportunities across countries is essential for collective progress and bridging the digital divide.
Governments' Role in Fostering Peace and Harmony Through Media
The dialogue emphasized government responsibility in encouraging global peace within an increasingly interconnected media landscape. This culminated in the adoption of the WAVES Declaration by member nations.
The Summit serves as a platform uniting content creators, policymakers, actors, writers, producers, and visual artists to chart the future of the media and entertainment industry.
Dr. S Jaishankar’s Vision on Culture, Technology, and Innovation
Dr. S Jaishankar, India’s External Affairs Minister, highlighted the shifting global order with a strong cultural component. He stressed the importance of giving voice to traditions, heritage, and creative practices.
“Technology and tradition must move together,” he said, noting that technology can amplify awareness of cultural heritage, especially among younger generations. Preparing young talent through skill development is critical for an era defined by creative partnerships.
Innovation, Dr. Jaishankar stated, is vital for India’s leap forward as a developed nation.
AI’s Role and Ethical Considerations
Regarding artificial intelligence, Dr. Jaishankar pointed out that possibilities are vast but require responsible use. He urged reducing bias, democratizing content access, and prioritizing ethical standards.
He called for shifts in mindsets, policies, and frameworks to support a global workforce and workplace. WAVES was hailed as an ideal forum for addressing these challenges in the media and entertainment sectors.
Ashwini Vaishnaw on Culture, Creativity, and Collaboration
Union Minister of Information & Broadcasting Ashwini Vaishnaw opened with the assertion that culture inspires creativity, connecting people beyond borders. He observed rapid changes in content creation and consumption, driven by evolving technology.
Vaishnaw highlighted the need to encourage local content creation and stressed the importance of collaborations such as co-production treaties and joint funding mechanisms.
“To achieve shared success, we must bridge the digital divide and promote brotherhood, global peace, and harmony,” he said. Widening creative collaboration globally can transform the exchange of ideas into a dynamic expressway.
What Creatives Should Take Away
- Global creative partnerships are essential for growth and innovation in media and entertainment.
- Technology, including AI, should be used responsibly to support cultural heritage and ethical content creation.
- Skill development focused on creative collaboration prepares talent for the future.
- Cross-border cooperation through treaties and joint funds can foster inclusivity and peace.
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