Global Voices and AI Converge in Wuxi at the 2025 China International Intelligent Communication Forum

Sharing Prosperity in the Intelligent Era: What PR Teams Can Learn from the 2025 China International Intelligent Communication Forum

Wuxi hosted the 2025 China International Intelligent Communication Forum on November 8, co-hosted by China Media Group and the People's Government of Jiangsu Province. The agenda was clear: measure communication impact, build multilingual reach, and ship content formats people actually consume. For PR and communications leaders, this was a blueprint, not just a headline.

What actually happened

• Measurement got real: The Chinese Academy of Social Sciences released the 2025 China Cities International Intelligent Communication Capability Ranking. That signals tighter benchmarks for city and institutional influence. Learn about CASS.
• Multilingual at scale: CCTV.com, Beijing Foreign Studies University (BFSU) and Jiangnan University jointly unveiled the Yangtze River Delta Base of the Global Language Service Platform-aimed at building large-scale language and content services. Visit CCTV.com.
• Investment in culture: Wuxi signed 14 priority cultural industry projects, reinforcing content as an economic lever.
• New storytelling formats: A city image themed micro-series was launched, pointing to short-form, episodic campaigns for place branding.

Speakers to note

The speaker lineup mixed science, media, business, and robotics-useful context for where communication is heading.

• Huang Wei, academician of the Chinese Academy of Sciences
• Dmitry Palchunov, Academician of the Russian Academy of Engineering, International Co-chair, Solvable Lab INT.
• Guo Tong, chairman of CCTV.com; chairman & general manager of Yangshipin.cn
• Churchill Otieno, president of the African Editors Forum
• Tong Jisheng, president of China Foreign Trade and Economic Cooperation Enterprises Association
• John Probandt, co-founder of WAW Foundation, writer and producer
• Wang Xingxing, founder, CEO & CTO of Unitree

Global Youth Roundtable: why it matters

Youth voices drove conversations on identity, media credibility, and cross-cultural storytelling. That's where trust is built right now.

• Participants included Chen Ming (host and debater), Zhu Yiran (film director of Shenzhou 13), Mohamed Jihad (China Foreign Languages Publishing Administration; Ambassador of Silk Road Friendship), Laurence Larson (New Zealand Mandopop singer-songwriter), and Ana Rivas (Americas champion of the 23rd "Chinese Bridge" competition), among others.
• For PR teams, this points to co-creation with young creators, not just marketing at them.

Side forums worth your attention

• AI Digital Human Forum
• Wuxi Forum on the International Communication of City Image
• Wuxi Film Forum
• Workshop on Local Work of International Communication
• Experiential tour of Wuxi for foreign media

What this means for PR and communications leaders

• Benchmark against city-level influence: Treat "international communication capability" like a KPI. Audit your city or brand across language coverage, media partnerships, content velocity, and sentiment. Tie your OKRs to these pillars.
• Build a multilingual spine: Centralize translation, localization, and QA. Use glossaries, automated workflows, and native editorial reviews to keep nuance intact at speed.
• Go episodic with place branding: Micro-series work because they create habit. Plan a 6-8 episode arc with clear character through-lines, local scenes, and measurable calls to action.
• Prepare for synthetic presenters: "Digital humans" need brand guidelines too. Define on-screen tone, disclosure standards, legal review steps, and a crisis protocol for synthetic content errors.
• Co-create with youth talent: Invite student journalists, creators, and cultural ambassadors into the brief. Give them editorial space while aligning on guardrails and outcomes.
• Lock in academia-media-tech partnerships: The language platform base shows the value of shared infrastructure. Build MOUs that cover data sharing, pilot timelines, and joint measurement.

Quick action plan (90 days)

• Run a two-week multilingual audit across your top five markets. Map content gaps and turnaround times. Fix the slowest handoffs first.
• Prototype a three-episode micro-series for your city, campus, or innovation district. Keep episodes under three minutes. Ship, then iterate based on completion rates.
• Stand up a "synthetic content" policy. Include watermarking, on-screen disclosure, and review ownership.
• Create a youth advisory pool (10-15 creators). Offer briefs, stipends, and shared analytics dashboards.
• Train your team on AI-assisted content, search, and localization workflows. If you need a fast start, explore role-based options here: AI courses by job.

Bottom line

Wuxi sent a clear message: measure influence, speak more languages, publish in formats people finish, and partner across sectors. If you move on those four, you'll feel it in reach, resonance, and results.