GlobalLogic appoints LuJean Smith as CMO to sharpen AI-led growth
GlobalLogic has named LuJean Smith Chief Marketing Officer as the company refreshes its senior team and sets its next phase of growth within the Hitachi Group. Smith reports to President and CEO Srini Shankar. She brings 30 years of global marketing leadership across GE, Siemens, Accenture, and Cognizant.
The brief is clear: set global marketing strategy, refine brand positioning, and run multi-channel campaigns that convert AI demand into enterprise outcomes. The move signals tighter connection to Hitachi's group strategy and a stronger push to present GlobalLogic's value in the market.
Why this matters for executives
Marketing is being treated as a growth engine, not a support function. Expect stronger narrative control around AI services, deeper integration with Hitachi, and clearer proof of value for enterprise buyers.
Mandate: brand, demand, and AI
GlobalLogic said Smith will lead the global marketing organization with responsibility for brand positioning and campaigns across channels. The company highlighted GlobalLogic VelocityAI, describing it as a suite of AI-powered service offerings, and emphasized collaboration across "One Hitachi."
"We are thrilled to welcome LuJean Smith to GlobalLogic as our new Chief Marketing Officer," said Srini Shankar, President and CEO, GlobalLogic. "LuJean is a proven strategist and an award-winning, transformative leader whose extensive experience will be invaluable as we continue to scale our impact. Her expertise will be critical in amplifying GlobalLogic's leadership in this AI-first market."
"I am incredibly proud to join the talented GlobalLogic marketing team and help tell the company's story at such a pivotal time," said LuJean Smith, Chief Marketing Officer, GlobalLogic. "We're driving market momentum as enterprises across every industry look to apply Generative, Agentic, and Physical AI. GlobalLogic's commitment to 'Engineering Impact,' combined with the strength of 'One Hitachi,' puts us in a strong position to help clients succeed and lead in this new era of digital innovation."
Leadership changes to support the next phase
GlobalLogic also announced broader executive moves. The company created a new role of Chief Synergy and Transformation Officer, with Sumit Sood stepping into the position effective 01 December 2025. Ethan Matyas and Vishal Anand have joined the executive leadership team, and Vikas Kaul has been appointed Chief People Officer.
GlobalLogic framed these changes as part of its growth agenda and its work within Hitachi.
Hitachi context
Operating within the Hitachi Group and based in Silicon Valley, GlobalLogic works with clients on digital engineering and AI-related services, combining experience design, engineering, AI, and data expertise. The CMO appointment strengthens how the company presents its value to the market and connects that story to the broader group strategy, including the management plan often referenced as "Inspire 2027."
For background on Hitachi's corporate direction, see the Hitachi Group site.
What to watch next
- Clear, differentiated AI positioning tied to client outcomes, including proof points from VelocityAI engagements.
- Cross-company offers with other Hitachi businesses and evidence of shared account strategies.
- Shift in marketing mix toward multi-channel programs, executive-level content, and partner co-marketing.
- Commercial signals: marketing-sourced pipeline growth, enterprise win rates, and deal size changes.
- Regional plays and industry depth, especially in regulated sectors where GlobalLogic and Hitachi can combine strengths.
Strategy takeaways for leadership teams
- Treat the CMO as a growth operator with one remit across brand, product marketing, and demand creation.
- Anchor AI messaging in measurable use cases and reference architectures, not buzzwords.
- Build tight operating rhythms with parent and partner units to create joined-up offers and co-selling motions.
- Raise AI fluency across marketing, product, and sales to speed execution. For structured upskilling, consider this resource: AI Certification for Marketing Specialists.
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