GMR Marketing Bolsters Executive Team to Drive AI-Driven Brand Experiences and Growth

GMR Marketing Strengthens Leadership to Boost AI-Driven Brand Solutions

GMR Marketing has taken a significant step forward in enhancing its data-driven solutions for brands by adding three new executives to its client consulting, creative, and growth teams. This strategic move aims to sharpen the agency’s focus on AI-powered marketing and live brand experiences.

Tyson Webber, GMR’s president and CEO, emphasized the importance of this expansion: “As AI continues to transform marketing with hyper-personalized, data-backed campaigns, live experiences become even more valuable by creating authentic, memorable connections.”

New Leadership Roles and Expertise

• John Shumate, SVP Client Consulting: Bringing extensive brand marketing experience from Champion, MGM Resorts, Foot Locker, and PepsiCo, John’s background includes managing partnerships with major sports leagues and entertainment entities. His client-side perspective is expected to sharpen GMR’s ability to anticipate and meet evolving client needs.
• Corban Baxter, EVP Products: With a strong foundation in product development and technology, Corban joins from Mondo Robot. His role will elevate GMR’s AI tools and product innovation, ensuring the agency remains at the forefront of technology integration in marketing solutions.
• Gozie Nwabuebo, SVP Growth: Tasked with transforming client service and market positioning, Gozie brings executive experience from Google, Comcast, and Visa. His skill in turning data insights into actionable growth strategies is key to expanding GMR’s impact.

Focus on Data and AI to Drive Results

GMR remains committed to a consumer-first approach, leading with strong data and AI practices. The new leaders will leverage SOLE Science™, GMR’s proprietary live event data platform, to optimize campaign strategies in real time and improve outcomes.

For professionals in product development, GMR’s integration of AI with live brand experiences highlights the growing importance of combining technology and human connection in marketing. This approach underlines how product innovation and strategic growth can directly influence client success.

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