Apple (AAPL) Maintains Buy Rating Despite WWDC25 AI Disappointment, Says Goldman Sachs
Apple Inc. (NASDAQ: AAPL) remains a key stock on Wall Street's AI radar, even after its recent Worldwide Developers Conference (WWDC25) failed to deliver significant artificial intelligence updates. On June 10th, Goldman Sachs reaffirmed its “Buy” rating on Apple, setting a price target of $253.
During the WWDC25 keynote, Apple announced several design upgrades and new features across its operating systems and native apps. However, the company did not showcase major advances in its AI capabilities. Notably, enhancements to Siri’s personalization features have been delayed until next year, a stark contrast to last year’s conference where Siri played a central role.
Goldman Sachs’ Take on Apple’s Prospects
Despite the AI letdown, Goldman Sachs remains confident in Apple’s position as a leader in consumer technology. The firm highlights new features like a redesigned user interface called “Liquid Glass,” AI-powered functions, and improved Visual Intelligence as steps that enhance the overall user experience.
Goldman Sachs also points to an expected improvement in the iPhone replacement cycle, coinciding with new iPhone models planned for 2025 through 2027. This could help sustain revenue growth despite slower product sales in the near term.
- Apple’s ecosystem continues to offer strong revenue durability and visibility.
- Current market concerns about slower product revenue growth may underestimate the company’s underlying strength.
- The company’s focus on quality-of-life features may help maintain customer loyalty and engagement.
Investment Perspective
Apple remains a solid investment choice for those seeking exposure to consumer electronics and a diverse technology portfolio. However, Goldman Sachs notes that some other AI stocks might present higher upside potential with lower downside risk.
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