Google adds Gemini AI tools to Display and Video 360 platform
Google has integrated its Gemini AI models into Display and Video 360, its campaign management platform, to recommend ad placements and help marketers optimize performance across channels.
The system analyzes patterns across Google's platforms to suggest where ads will perform best. It tracks contextual connections between viewer engagement and ad placement, then aligns recommendations to those patterns.
Google also launched several complementary features: YouTube Creator Takeovers, creator partnership boosts, and Pause Ads for more audience targeting options.
New audience matching and retail data
Google introduced Confidential Publisher Match, which connects a brand's first-party data with streaming signals from publishers. The company said this approach enables "improved behavioral tracking" and expands placement based on specific audience habits.
The system now reaches 96% of ad-supported CTV households through Google's proprietary audience segments.
Google also expanded its Commerce Media Suite with new AI insights and retailer signals. Through a partnership with Kroger Precision Marketing, brands can now activate Kroger shopper audiences across YouTube and third-party inventory. A new SKU-level reporting feature measures the direct impact of ad spend on Kroger sales.
New AI assistant for campaign management
Google launched Ads Advisor, an AI chatbot that guides marketers through campaign setup, optimization, and monitoring. The tool also handles reporting with customizable metrics.
These additions expand the technical capabilities available to marketers using Google's platform. For teams managing multi-channel campaigns, the AI for Marketing focus here centers on audience tracking precision and placement automation.
Marketers responsible for optimizing campaign performance may find the AI Learning Path for Marketing Managers useful for understanding how these tools fit into broader strategy.
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