Google brings city streets to life with Indonesia's first "see-through" billboard
DDB Singapore, Google Indonesia, Superson, and Hagia Labs turned static OOH into living scenes as part of the Google Gemini #BikinGebrakanLo campaign. The team blended real architectural backdrops with AI-generated video so the billboard appears transparent-like the content is breaking out from the buildings behind it.
Think bubble tea waves rolling down facades, dinosaurs crossing intersections, portals opening on the sidewalk, and even ondel-ondel doing aerobics in Senayan. It's bold, site-specific, and built for social-first attention without feeling like a gimmick.
What's actually new here
The creative teams captured each billboard's real surroundings, then stitched AI video to match angles, lighting, and textures. The result feels native to the street-an illusion that the billboard is a window into the scene behind it.
Antti Toivonen, MD for Superson APAC, noted that this format wouldn't be feasible without recent AI advances, and credited the sprint-based collaboration with DDB, Google, and Hagia for getting the OOH component out fast.
Hybrid team, sprint build
This wasn't a single-agency effort. Superson ran its "Supersprint" model, assembling a custom team across DDB Singapore (creative), Google (tech), Hagia Labs (technical execution), and Indonesian creators, including students and local artists. Agile pods, clear swim lanes, and rapid iteration-built for reality, not decks.
Mira Sumanti, Southeast Asia brand and creative lead at Google, highlighted how working with specialists across partners helped the team push VEO3 and still stay rooted in local culture.
Why this matters for creatives
- Design for place, not just screens. Capture architecture, sightlines, and light. Your "canvas" is the street.
- Prototype in sprints. Small cross-functional pods beat long retainer workflows for this kind of work.
- Build a speed pipeline. The team produced ~40 unique 15s assets in weeks, not months.
- Use context triggers. Content switches by weather and social signals to stay fresh throughout the day.
- Open the loop. Each billboard includes a QR code inviting local creators to submit VEO3 content.
- Share your system, not just the output. The biggest unlock here was the workflow, not one hero video.
Technical notes (the short version)
All assets were generated with Google's Veo 3 and Nano Banana AI technology, then deployed across high-impact sites. At City Plaza, a 30x20m dynamic digital display selects pre-generated content based on real-time weather data for contextual relevance throughout the day.
The team can also spin up new scenarios within 24 hours in response to social trends and news events. For background on Veo, see Google's overview here: Google Veo.
Live locations and creative themes
Billboards are live across Jakarta, Surabaya, and Bandung. Each site's content is matched to local architecture and culture, including:
- Bubble Tea Cascades - massive "waves" flow between actual buildings and greenery
- Urban Prehistory - dinosaurs integrated into present-day streets
- Interdimensional Portals - space-time rifts revealing alternate realities
- Local Encounters - ondel-ondel doing aerobics in Senayan park
What the partners said
Vinod Savio, chief creative officer at DDB Singapore, said the "see-through" build validates the bigger #BikinGebrakanLo concept-big vision converted into a world-first technical execution at speed.
Sedat Boynuegri, founder at Hagia Labs, shared that AI lifted both speed and quality, and that real-time social listening fed directly into design choices. His take: the workflow was the bigger win.
Open call for Indonesia's creators
The billboards include QR codes so local creators can submit VEO3 content to be featured above their own neighborhoods. Bring your style, match it to the site, and push the illusion further.
Credits and partners
Core collaborators: DDB Singapore, Google Indonesia, Superson, and Hagia Labs. Local support from HudHud, Media Futures Group, and Voxxy.
This launch is the first commercial deployment of this AI video generation approach for large-scale outdoor advertising-paired with a new model for collaboration that blends global tech and local creative voices.
Want to build work like this?
If you're exploring AI-driven video for OOH or experiential, start by mapping your pipeline: capture → match-move → generate → composite → QA → deploy → trigger logic. If you want curated resources to level up quickly, browse these tools and courses: Generative video tools.
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