Google Labs And DeepMind Launch Pomelli: An AI Marketing Tool For SMBs
Google Labs, working with Google DeepMind, introduced Pomelli - an AI experiment that helps small-to-medium businesses create brand-consistent campaigns. It's now in public beta in English across the United States, Canada, Australia, and New Zealand.
What Is Pomelli?
Pomelli builds a profile of your brand and uses it to generate campaign ideas and ready-to-use assets. The goal is simple: speed up the creative process while keeping your tone and visuals consistent everywhere you publish.
How It Works
- Business DNA profile: Pomelli scans your website and current images to map your tone of voice, color palette, fonts, and visual style. Everything it generates follows that profile to keep your brand consistent across channels.
- Campaign ideas: After your profile is set, Pomelli suggests campaign directions based on your business. You can pick one or write your own prompt to target a specific goal.
- On-brand assets: Generate and edit social posts, website sections, and ads inside the tool, then download final versions for your channels.
Why Marketers Should Care
- Faster production: Reduce time spent brainstorming and briefing. Move from idea to draft assets in minutes.
- Consistent output: Keep copy and visuals aligned with your brand guidelines without rebuilding assets from scratch.
- Lean teams benefit: Helpful if you don't have in-house design or copy resources and want to limit agency back-and-forth.
Availability
Pomelli is an early Google Labs experiment in public beta. It's available in English for businesses in the U.S., Canada, Australia, and New Zealand. Expect changes as Google collects feedback and improves the experience.
Practical Tips To Get The Most From Pomelli
- Clean up your website and brand assets before onboarding - Pomelli learns from what it sees.
- Set clear goals per prompt (e.g., "drive webinar signups," "retarget cart abandoners"). Specific inputs lead to better outputs.
- Edit before publishing. Keep nuance, claims, and compliance tight with a quick human pass.
- Test variations. Run A/B tests on headlines, CTAs, and visuals to learn what actually moves the needle.
- Track results by channel. Tie assets to metrics like CTR, add-to-cart, lead quality, and CAC.
What To Watch
As a Labs experiment, features may shift. If you try it, share feedback - that's how the product improves.
Google Labs and Google DeepMind provide more context on their AI experiments and research.
Level Up Your AI Marketing Skills
If you want structured training on using AI for campaigns, targeting, and creative, explore the AI Certification for Marketing Specialists. For practical tooling, you can also browse proven AI tools for copywriting.
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