Nano Banana Pro lands in Google Ads: what creatives can do with it right now
Google announced Nano Banana Pro on November 20, 2025. It's an image generation and editing model built on Gemini 3 Pro and wired directly into Google Ads, the Gemini app, and developer tools. The headline for creatives: faster on-brand assets, better text in images, and a workflow that iterates by conversation instead of rebuilding prompts.
If Performance Max or Demand Gen eat your week, this matters. You can move from "brief to variants" without jumping between tools or sacrificing brand consistency.
What's new (and actually useful)
- Reasoning with real-world knowledge: generate accurate infographics, diagrams, and snapshots of current data (recipes, weather, sports stats) using Google Search's knowledge base.
- Readable text in images: short taglines or full paragraphs, multiple languages, various fonts and textures, kept legible and coherent.
- Creative fidelity: maintain consistency across up to 14 input images and preserve resemblance for up to five people for character continuity and brand assets.
- Studio-grade controls: localized edits, camera angle and focus tweaks, color grading, day-to-night swaps, bokeh effects, and output in multiple aspect ratios with 2K/4K options.
- Conversational editing: ask for changes like "make the background a snowy street" without rewriting the whole prompt.
Where you can use it
- Google Ads: Asset Studio and campaign construction workflows.
- Gemini app: select Create images with the Thinking model (global availability; free-tier quotas may fall back to the original Nano Banana).
- AI Mode in Search: available to Google AI Pro and Ultra subscribers in the United States.
- Workspace: Google Slides and Vids for presentations and video storyboards.
- Developers and enterprises: Gemini API, Google AI Studio, and Vertex AI. Also integrated with Antigravity for UX layouts and Flow for filmmaking controls (for eligible tiers).
- NotebookLM: subscriber access globally.
Access, watermarking, and verification
Access is tiered: free users have limited generations; Google AI Plus, Pro, and Ultra get higher limits. AI Mode in Search is restricted to Pro and Ultra in the U.S. NotebookLM and Workspace rollouts are global with ongoing availability updates.
All generated assets include SynthID watermarking for provenance. Verification is available in the Gemini app. Free and Google AI Pro tiers receive visible Gemini sparkle watermarks, while Google AI Ultra and Google AI Studio developer tools deliver images without visible marks. Details on watermarking are outlined by Google DeepMind's SynthID initiative.
Why creatives should care
Performance Max and Demand Gen need a steady stream of fresh, brand-safe assets. Manual production can't keep up with the volume across Search, Display, YouTube, Gmail, Discover, and Maps.
Nano Banana Pro helps you protect brand identity, move faster on localized versions, and build multi-product scenes without bouncing between software or vendors.
A simple playbook to use Nano Banana Pro this week
- Lock your brand rules in Ads: set business name, logo, and text guidelines (term exclusions and required phrases). This guides generation and reduces off-brand outputs.
- Prep a reference kit: 5-10 product hero shots, 2-3 lifestyle scenes, brand colors (HEX), preferred lighting notes, and typography references.
- Create prompt templates for your three most common needs:
- Product hero: clean background, accurate materials, two camera angles.
- Lifestyle context: target audience, setting, time of day, mood, and props.
- Multi-product bundle: arrangement, scale, spacing, and label hierarchy.
- Use conversational edits to iterate: "shift camera lower," "cooler color grade," "swap to rainy evening," "remove reflections," "add snow dust on boots." Avoid starting from scratch.
- Text-in-image workflow: paste final copy in the target language, specify font vibe (e.g., condensed sans, soft serif, brush script), and request kerning/contrast checks for legibility.
- People and character continuity: upload your cast and lock up to five individuals for recurring scenes and seasonal refreshes.
- Specs and exports: quick variants at 1024×1024 for screening; final selects in 2K/4K for print, retail placements, and high-res retail banners.
- Measure by network: use asset-level reporting by network to see what wins on YouTube vs. Discover vs. Display, then adjust prompts and scenes accordingly.
- Compliance and QA: follow Google's GenAI Prohibited Use Policy, check facts on infographics, and ensure visible watermark rules align with campaign needs.
Advertising integrations that matter
Asset Studio centralizes generation, editing, and campaign handoff. It supports background removal, object erasure, color adjustment, and bulk operations, plus multi-product staging for up to five items in a scene.
For creative leads, the win is operational. You can ship variants faster, keep brand assets consistent, and test ideas without clogging production queues.
Benchmarks and expectations
Gemini 3 reports strong results on reasoning and multimodal benchmarks (e.g., LMArena Elo 1501, MMMU-Pro, Video-MMMU). That said, Google hasn't published direct comparisons of Nano Banana Pro assets vs. human-made or earlier AI outputs.
Treat it like any new production layer: run controlled tests, track asset lift by network, and keep a human eye on brand nuance.
Timeline highlights
- Jan 2, 2025: AI image editing arrives in Ads asset library.
- Aug 22, 2025: Asset Studio beta consolidates creative tools.
- Nov 18, 2025: Gemini 3 launches.
- Nov 20, 2025: Nano Banana Pro announced for ads and creative tools.
What this changes for your workflow
- Less external back-and-forth for routine assets; keep strategy in-house and automate execution steps.
- Build a reusable prompt and reference library for faster onboarding and consistent output.
- Create a weekly cadence: ideate Monday, generate and edit Tuesday, validate Wednesday, deploy Thursday, analyze Friday.
- Governance matters: set naming conventions, archive rules, and brand guardrails before volume ramps up.
Next steps
- Open Asset Studio, import your brand kit, and generate five hero variants and five lifestyle variants.
- Run a 7-day Performance Max test with network-level reporting turned on; keep two controls from your current library for comparison.
- Build a localization pack for two new regions using text-in-image in the target language.
- Level up your team's AI creative skills with focused training resources:
Helpful resources
The bottom line: Nano Banana Pro brings studio-grade image generation and conversational editing into the same place you launch campaigns. Use it to clear your backlog, ship more variations, and keep your brand intact while you test what actually moves results.
Your membership also unlocks:
