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Google launches The Small Brief to help three ad creatives build campaigns for local businesses using Flow

Google is pairing three ad industry veterans with local businesses to build professional campaigns using its AI creative tool, Flow. Results drop in June.

1 min read
Creatives

Google Taps Three Ad Veterans to Create Studio-Quality Campaigns for Local Businesses

Google is launching The Small Brief, pairing advertising industry veterans with local businesses to produce professional-grade ad campaigns using the company's AI creative studio, Flow.

The initiative assigns three creatives to champion businesses of their choice: Jayanta Jenkins will work with Archangels, Tiffany Rolfe with South Ferry, and Susan Credle with Stonewood Farm.

Each creative has full access to Flow to develop campaigns that maintain the businesses' unique voice while achieving the production quality typically reserved for larger brands.

What the Project Addresses

Small business owners often lack the budget or resources to produce polished advertising. Google's AI tools aim to close that gap by enabling creatives to generate studio-quality work faster and handle tasks like audience targeting and workflow automation.

The project also serves a secondary purpose: demonstrating to other creatives and small business owners how AI can be applied to storytelling and campaign development.

Timeline

Google will release the final campaigns and detail each creative's process in June.

For creatives interested in how AI fits into professional ad production, resources on AI for Creatives cover practical applications in campaign development and design automation.

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