Google relaunches Flow: a single creative lane from text to image to video
Google has relaunched its AI creative studio, Flow, and folded its image experiments Whisk and ImageFX directly into the workspace. Starting in March, you'll be able to transfer your existing projects and files into the new setup.
The headline upgrade: Flow now centers on Google's image model Nano Banana, letting you generate images and send them straight into video with Veo. It's a tighter pipeline for concept-to-cut output.
What's new in Flow
- Nano Banana image generation with direct handoff to Veo for video.
- Lasso tool for precise, text-driven edits to specific areas of an image.
- Collections for flexible media management across drafts, versions, and assets.
- Clip extension tools to continue moments without reshooting or restarting.
- Camera controls to guide movement, pacing, and framing inside generated videos.
- Whisk + ImageFX now built into Flow for a single workflow.
- Project migration available starting March.
Why this matters for creatives
Less context switching. You can sketch visuals, refine details, and push to motion without juggling apps. That means faster mood boards, tighter previsualization, and more room for iteration while you still have momentum.
For solo creators, it compresses production steps. For teams, it standardizes a shared pipeline across text, image, and video-so creative direction stays consistent from first prompt to final cut.
Practical workflows to try
- Storyboard to animatic: Generate a sequence of frames, refine characters and lighting with the lasso tool, then pass to Veo for timing and camera moves.
- Product shots to social cuts: Build a set of angles in Collections, extend a hero clip, and add controlled pans for platform-specific edits.
- Look dev and mood: Lock a visual language in stills, test motion beats with clip extension, and iterate fast on transitions.
How to get started
- Sign up and start free at flow.google. Paid plans raise usage limits and unlock the full toolset.
- Generate your base images with Nano Banana. Keep prompts consistent across a set to maintain style.
- Use the lasso tool for surgical edits-swap textures, tweak expressions, or adjust lighting via text.
- Organize assets in Collections so your look, props, and scenes stay reusable.
- Send selects to Veo, set camera moves, extend clips, and version quickly.
Tips for tighter results
- Write prompts like direction notes: subject, mood, lens/angle, lighting, palette.
- Iterate on one variable at a time (pose, wardrobe, time of day) to control style drift.
- Use Collections to maintain continuity across episodes, edits, or client rounds.
- Extend clips in short increments to preserve timing and keep motion believable.
Since launching last year, Google says creators have made over 1.5 billion images and videos in Flow. Expect more shared styles, templates, and workflows to emerge as the ecosystem grows.
Further learning
- Generative Video - techniques, tools, and training for text-to-video workflows.
- AI for Creatives - practical resources for artists, designers, and content teams.
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