Meet Pomelli: Google's AI that builds on-brand campaigns for small teams
If you run marketing for a small or mid-sized business, you're always juggling time, budget, and brand consistency. Google just launched Pomelli, an AI marketing tool from Google Labs and Google DeepMind, built to help you spin up campaigns that look and read like your brand - without hiring a full creative bench.
The pitch is simple: give it your site, get back ready-to-use social and ad assets that feel on-brand. You still control the edits, the message, and the final export.
What you need to know
- Pomelli builds a "Business DNA" by scanning your website to learn your tone, color palette, fonts, and visual style.
- It generates campaign concepts and assets you can refine inside the platform with built-in text and image editors.
- Public beta starts today in the U.S., Canada, Australia, and New Zealand, in English.
How Pomelli works
Step 1: Build your "Business DNA." You enter your website URL. Pomelli scans your pages and existing images to capture brand colors, fonts, and style. It also analyzes your copy to learn your tone of voice.
Step 2: Generate campaign ideas and assets. You can accept suggested concepts or type a prompt if you already have a direction. The outputs are aligned to your Business DNA, so everything feels consistent.
Step 3: Edit and export. Review multiple creative variations, tweak headlines, body copy, or visuals directly in the platform, then download the final files for social, ads, or your site.
Why marketers should care
Pomelli helps you move from blank page to publish-ready faster. It keeps visuals and language consistent, even when multiple people touch content across channels.
It's also useful for idea generation: seasonal campaigns, product drops, or quick-turn promos. You can iterate, test messages, and maintain brand standards without spinning up a new brief every time.
Practical ways to use it this week
- Spin up a month of social posts that match your brand voice and color system.
- Create ad variations for A/B testing across headlines, hooks, and visuals.
- Refresh evergreen creatives (FAQs, feature highlights, testimonials) with consistent formatting.
- Prep launch kits: hero images, short-form copy, and platform-specific aspect ratios.
Brand safety and workflow tips
- Lock your core rules: words to use/avoid, value prop hierarchy, and compliance notes. Keep a short checklist next to the editor.
- Review tone for claims, regulated language, and industry disclaimers before export.
- Confirm rights for any non-owned images you provide. Keep alt text and accessibility in mind for social uploads.
- Plan measurement upfront: map each asset to a UTM and test plan so learnings roll into the next round.
Availability
Pomelli is launching as a public beta in the U.S., Canada, Australia, and New Zealand, in English. Google notes it's early and is asking for user feedback to improve the experience.
For updates, keep an eye on Google's official channels: Google Labs and Google DeepMind.
Level up your team's AI skill set
If you want a structured way to fold tools like Pomelli into your stack, explore training built for marketers. Start with the AI Certification for Marketing Specialists or browse AI courses by job function.
The takeaway
Pomelli gives small teams a faster path to on-brand campaigns. You bring the strategy and guardrails; it handles the first drafts and variations so you can ship more, with consistency intact.
Your membership also unlocks:
