Greater Than Launches Personalised AI Coach For Drivers
18 July 2025
Greater Than, a global provider of risk intelligence focused on road safety and climate impact, has introduced an AI Coach that offers personalised, data-driven feedback to drivers. This new tool is aimed at risk and safety managers looking to improve driving behaviours and reduce crash risks.
The AI Coach is integrated into Greater Than’s Crash Probability Hub and uses AI pattern profiling to analyze real-time driving data. It identifies the factors that contribute to crash risk while also highlighting positive driving behaviours. Managers receive actionable recommendations to help drivers lower risk or maintain safe habits.
What Sets the AI Coach Apart?
Traditional telematics systems typically rely on fixed rules or triggered events. Greater Than’s AI Coach, however, continuously examines GPS data across entire trips. It uses a unique pattern profiling method developed from over 20 years of real-world driving, claims, and crash data. This allows it to spot subtle risky behaviours that often go unnoticed and provide specific feedback tailored to each driver.
Key Features
- Detects both risky and safe driving patterns using AI-powered pattern profiling
- Delivers clear, motivational feedback on a flexible schedule—per trip, day, week, or month
- Explains which trip behaviours influence risk levels and guides managers on effective communication to reduce risk or reinforce safe driving
Available as part of the Crash Probability Hub, the AI Coach can also be integrated into existing safety systems, including smartphone apps, to support managers and drivers directly.
As Anders Lindelöf, Co-founder and CTO at Greater Than, explains, “Our AI Coach goes beyond predicting crashes. It helps organisations prevent them through personalised, AI-driven interventions.”
For insurance professionals focused on risk management and driver safety, this tool offers a practical way to improve driver performance with targeted insights rather than generic alerts.
To learn more about AI Coach and how it can fit into your safety strategy, visit Complete AI Training.
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