Greenough Communications Expands Executive Leadership as Demand Surges for AI-enabled, Human-led Integrated Communications
BOSTON, MA - December 18, 2025 - Greenough Communications announced a wave of promotions after 11% revenue growth, underscoring its AI-enabled, human-led approach and deeper expertise across technology, healthcare, life sciences, clean energy, and business services.
The agency's momentum is tied to Marka+, its brand strategy engine. Since launching in 2024, clients have seen faster narrative development, stronger message pull-through across channels, and expanded offerings including brand identity, website development, and AI visibility reports.
Leadership moves built for integrated outcomes
- Christine Williamson was promoted to Executive Vice President. She leads integrated strategy across core sectors and has scaled Marka+ AI across programs to sharpen thought leadership, respond to market shifts, and clarify strategic positions.
- Jessika Parry was promoted to Senior Vice President and Head of Brand Marketing. She oversees brand strategy and creative, advancing an integrated model where brand, campaigns, PR, and executive visibility work as one system.
- Grace Bonacum was promoted to Vice President, Brand Marketing & Communications, and Angela Andrews to Vice President of Media, deepening strength in message-market fit and high-impact story development.
- Emily Fang was promoted to Vice President and continues to lead high-visibility media strategy and integrated campaigns across technology, energy, and global infrastructure.
- Kayla Fedorowicz was promoted to Director, Head of Agency Experience. She leads training, mentorship, and team development to scale culture and capabilities, with a special focus on AI upskilling.
- Lauren Jackson was promoted to Vice President of Finance and Operations, reinforcing operational rigor and clarity as the agency grows.
Proof of impact
"As our CEO has said, this is the strongest PR collaboration he has experienced in over 15 years," said Gerardo A. Dada, CMO and Field CTO at Catchpoint. "Greenough is a true strategic partner for us. Their approach has made our thought leadership sharper, bolder, and more influential over the last few years we have worked together. Their work has had a significant influence on how customers understand the value we bring to the market and how the company is perceived."
This year, Greenough added new client partnerships across core sectors, including InMarket, QuidelOrtho, and Integrity Growth Partners. The agency was recognized by Inc. in 2025 for partner impact and named a Ragan Top Places to Work in Communications.
Greenough also partnered with The PRSA Foundation and leading agencies to support Foster the Future, expanding access and opportunities for BIPOC students pursuing communications careers. Learn more about the foundation's mission at prsafoundation.org.
"The market is rewarding brands that communicate with precision, authority, and creativity. That's exactly where we win," said Nikki Festa O'Brien, CEO, Greenough Communications. "By integrating AI-enabled insight with deep sector expertise, we help our clients lead conversations, not chase them. This leadership team is built for what's next, and we're already seeing it in the results."
What PR leaders can take from this
- Blend AI with editorial instincts. Use AI engines for research, narrative testing, and visibility analysis, while experts lead strategy, story, and relationships.
- Run brand, PR, and content as one plan. Unify the message, calendar, and KPIs so executive visibility and campaigns compound each other.
- Make training a formal function. Assign ownership for mentorship, prompt libraries, QA checklists, and experimentation. Treat enablement like an ongoing program, not a side task.
- Measure what matters. Track message adoption, executive pull-through, share of credible coverage, and business impact-not just volume.
- Upskill your team. If you're refreshing capabilities for AI-assisted communications, see this curated list of AI courses by job.
About Greenough Communications
Greenough Communications provides brand marketing and communications for the moments that matter-and creates momentum in between. Named a Top Agency by PR Daily, the firm brings integrated expertise and deep industry experience across technology, healthcare, business services, and the climate transition.
Media Contact
Alana MacLeod
Greenough Communications
amacleod@greenoughagency.com
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