Gregory FCA Introduces CrisisCalm: The First AI-Driven Crisis Communications Platform
Built by Communicators, for Communicators
Gregory FCA, a leading AI-enabled public relations firm, has teamed up with AI strategists Melior to launch CrisisCalm—the first AI-powered platform specifically crafted to support communicators in managing real-time crisis communications from planning to messaging and deliverables.
Research from Freshfields LLP shows companies typically take 21 hours to release a public statement during a crisis, yet 28% of crises are reported by global media within the first hour, and two-thirds within 24 hours. This lag risks damage to reputation and trust, especially in a social media-driven environment. CrisisCalm addresses this critical timing gap.
What CrisisCalm Offers
Designed by experts with over 35 years of experience in reputation management, CrisisCalm lets communications professionals concentrate on strategy and messaging while the platform manages execution. It instantly creates a full crisis response playbook for any scenario—be it regulatory, legal, financial, health and safety, cybersecurity, force majeure, or unexpected events like a global pandemic.
The platform produces press releases, internal communications, stakeholder matrices, town hall scripts, and social media statements in real time. By replacing outdated manuals, it speeds up response times when every second counts.
AI Tailored for Crisis Communications
CrisisCalm’s AI engine is trained on thousands of real-world crisis cases and delivers company-specific, audience-ready messaging instantly. This is specialized AI crafted for the demands of corporate communicators—whether in boardrooms or newsrooms.
Heather Crowell, EVP of Strategic Communications and Growth at Gregory FCA, emphasizes that the platform empowers communicators to lead the response instead of reacting to it.
Pre-Training for Authentic and Aligned Responses
A standout feature of CrisisCalm is its ability to be trained in advance on a company’s products, mission, tone, stakeholder relationships, and communication protocols. This ensures responses remain authentic, consistent, and on-brand, even under intense pressure.
By equipping communicators with this tool, CrisisCalm helps protect enterprise value and stakeholder trust by enabling fast, transparent, and accurate crisis messaging from the outset.
Availability and Contact
CrisisCalm is now available. To schedule a demo, visit www.CrisisCalm.com or contact heather@gregoryfca.com.
About Gregory FCA
Gregory FCA ranks among the largest PR firms in the U.S. and is a pioneer in integrating AI into communications. Before ChatGPT, the firm developed its own proprietary generative AI tools that highlight overlooked stories, support communications workflows, and amplify media impact.
Awarded PRSA’s Silver Anvil for Best AI Integration and Digital Innovations, Gregory FCA demonstrates how smart technology can improve storytelling and deliver stronger outcomes for communication professionals.
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