GSMA's Julian Gorman on 5G Advanced, AI, and Fighting Scam Communications
Julian Gorman from the GSMA discussed three interconnected challenges facing telecom networks at the ETTelecom 5G Congress 2026: advancing 5G technology, integrating AI into network infrastructure, and combating fraudulent communications.
The conversation took place on the sidelines of the industry conference, where telecom leaders gathered to address how networks will evolve beyond current 5G deployments.
What Communications Professionals Need to Know
For PR and communications teams in telecom, Gorman's focus on scam communications carries direct implications. Carriers are under pressure from regulators and customers to reduce spam and fraud, which affects how companies communicate their security capabilities to the market.
The integration of generative AI and LLM technology into networks creates both messaging opportunities and risks. Communications leaders must explain how AI improves network reliability while addressing public concerns about surveillance and data security.
Why This Matters Now
5G Advanced represents the next phase of network capability, moving beyond current deployments. This shift requires carriers to articulate value propositions to enterprise customers and regulators who are evaluating investment decisions.
Scam communications remain a persistent problem. Operators that demonstrate effective countermeasures gain competitive advantage in customer trust - a critical message for PR teams to amplify.
AI integration in networks is no longer theoretical. Companies announcing AI-driven network features need clear, honest messaging that avoids overpromising while demonstrating tangible benefits to operations and customer experience.
For Your Communications Strategy
AI for PR & Communications professionals should monitor how industry leaders position these three themes. Understanding the technical details helps craft credible messages to different audiences-investors care about 5G Advanced revenue potential, while consumers care about spam reduction.
The conversation reflects a broader industry shift: technology announcements now require grounding in real problems that networks solve, not just capability descriptions.
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