Hatch AI by Turtl streamlines B2B marketing with faster content creation and measurable ROI

Turtl Introduces Hatch AI to Enhance B2B Marketing Efficiency and ROI

Turtl has launched Hatch AI, a new content agent designed to help B2B marketing teams create content faster, improve asset quality, and link content performance directly to pipeline and revenue goals. Marketers face increasing pressure to deliver better results quickly, often with limited resources. Economic uncertainty, buyer fatigue, and budget cuts make hitting targets more difficult, with research showing that 52% of marketers see little progress toward pipeline goals.

Content remains a key growth driver, but rising costs, slower production times, and scaling challenges are hurting efficiency. Traditional content platforms add to the problem with complex workflows and limited insight capabilities. With over 80% of CMOs tightening budget reviews, marketers need tools that deliver clear, measurable returns on their content investments.

Key Features of Hatch AI

Hatch AI is integrated into Turtl’s Revenue Content Platform and focuses on closing the gap between content spend and revenue. It offers:

• Quickly turning prompts, PDFs, or pasted text into publication-ready content
• AI-powered editing, including translations and custom media generation
• Content refinement to polish messaging and presentation
• Actionable analytics that simplify complex engagement and performance data
• Insights that connect behavioural data, real-time intent signals, and revenue metrics

These features help marketing teams identify underperforming content, scale successful campaigns, and track progress with confidence.

Addressing Industry Pressures

Marketing teams are expected to do more with less—maintaining or increasing output despite shrinking resources. Hatch AI supports this by providing direct feedback and clear next steps to optimize campaigns without the need for time-consuming manual analysis.

Nick Mason, CEO and Founder of Turtl, explains, "Marketers are being asked to drive more growth with fewer resources and less time. We built Hatch AI to help them do exactly that. Hatch is a practical partner for teams who need to move fast, stay sharp, and prove content's pipeline and revenue impact every step of the way."

Simplified Analytics for Better Decision-Making

Hatch AI reduces the need to juggle multiple disconnected dashboards that often overwhelm teams with irrelevant data. Instead, it delivers insights in plain language and offers clear recommendations based on actual behaviour and outcomes. This saves time on manual data crunching and frees marketers to focus on strategy and creativity.

As marketing budgets tighten and performance expectations rise, solutions like Hatch AI respond to the demand for efficiency, clarity, and measurable results. The move towards automation and AI is increasing operational speed and effectiveness in marketing workflows.