Hedda raises €1.5M to automate public procurement bid writing

Hedda raises €1.5M to speed up bid writing with AI

Stockholm-based Hedda has raised €1.5 million in pre-seed funding from Zenith Venture Capital, Antler, and WaveVentures to build an AI-powered platform for bid writing. The goal is simple: help teams produce higher-quality bids, faster, with less manual work.

The platform centralizes knowledge, automates first drafts, and brings structure to collaboration. For writers who handle tenders and RFPs, this means fewer repetitive tasks and more time for strategy, clarity, and compliance.

What Hedda does

Hedda interprets requirements, extracts mandatory criteria from large tender documents, and drafts responses based on a company's existing content and past bids. It summarizes key points, suggests source-backed answers, and keeps everything traceable.

The platform integrates with tools like SharePoint, supports full data sovereignty, and makes it easy for teams to find the right information, assign owners, and keep version control tight. The result: less time spent searching and stitching, more time shaping a winning narrative.

Why this matters for writers

Public procurement in the EU runs into the hundreds of billions every year, yet many bid processes still rely on fragmented files and copy-paste workflows. That gap creates bottlenecks, inconsistent tone, and compliance risk.

With a central source of truth and source-linked suggestions, writers can move faster without sacrificing accuracy. You stay in control of the message while the system handles the heavy lift of extraction and drafting.

EU public procurement overview

How to get immediate value (practical workflow)

• Centralize your bid library: past responses, case studies, CVs, policies, certificates, pricing notes, and style guidelines.
• Structure your sources: tag by product/service, sector, regulation, and compliance criteria so retrieval is quick and precise.
• Build reusable templates: set standard sections (company intro, security, ESG, data protection) with placeholders for client specifics.
• Write better prompts: include client name, evaluation criteria, must-have points, tone, word limits, and risk considerations.
• Enforce traceability: require a source for every claim; keep citations, dates, and owners visible in the draft.
• Tighten review loops: route drafts to SMEs, legal, and compliance; use checklists for mandatory criteria and disqualifiers.
• Protect data: apply permissioning, avoid uploading sensitive client info, and set retention policies aligned with your contracts.
• Measure what works: track win rates by section/template to improve your baseline content over time.

Who's building it

Hedda was founded by Zakarias Hedenfal (CEO), Maximillian Claesson (CTO), Fredrik Juvet (CPO), and Fabian Platoff (CRO). The team blends AI engineering with startup and financial services experience, and previously worked together on a machine learning venture.

Market context

EU public procurement tops €875 billion annually, and the addressable market for public procurement in the Nordics alone is estimated at €55 billion. Bid writing is time-intensive, high-stakes work across both public and private sectors, which is why speed, accuracy, and compliance are so valuable here.

With the new funding, Hedda plans to expand its engineering team and strengthen its go-to-market strategy.

What this means for your workflow

Expect faster first drafts, cleaner compliance matrices, and clearer division of responsibilities inside your team. Writers keep the final say on tone, structure, and differentiation-AI handles document parsing, sourcing, and boilerplate assembly.

If your organization uses Microsoft tools, note the SharePoint integration for document access and governance. Learn about SharePoint

Level up your AI-writing stack

If you're standardizing AI across your writing team, these resources can help you move faster:

• AI tools for copywriting - compare tools for drafting, editing, and QA.