HoneyBook Acquires Fine.dev to Turn Ideas into Apps for Small Businesses

HoneyBook Acquires Fine.dev to Supercharge AI Innovation

San Francisco, CA, September 30 - HoneyBook has acquired the founding team of Fine.dev, bringing AI-assisted coding expertise in-house to accelerate product development for small businesses. The move centers on vibe coding-an approach where AI interprets intent and turns it into working software-so teams can go from idea to functional prototypes in minutes.

The Fine.dev founders, Haggai Hofland, Jonathan Harel, and Dan Leshem, are joining HoneyBook's product and development organization. Their mandate: embed hyper-personalized, time-saving applications directly into HoneyBook's platform and compress build cycles across back-office and client-facing workflows.

Why this matters for IT and Product teams

• In-house AI-assisted development capacity means faster iteration and fewer vendor dependencies.
• Vibe coding enables intent-to-software flows, cutting the time from spec to prototype to minutes instead of sprints.
• Expect deeper platform integrations that reduce integration overhead and shorten feedback loops.
• HoneyBook plans to extend these capabilities to members, so end users can personalize tools and workflows without waiting on dev queues.

What the Fine.dev team brings

Fine.dev has pioneered techniques for AI-assisted rapid application development. Inside HoneyBook, that expertise will be used to build hyper-personalized apps that adapt to each small business's unique workflows and evolve with their needs.

AI capabilities already live in HoneyBook

• Automated email drafting that adapts to client language preferences.
• Daily task lists that surface priorities and reduce manual triage.
• Comprehensive business analysis and reporting for faster decisions.
• AI chat upgraded to a fully agentic system that selects and orchestrates tools, including handoffs to specialized agents like the AI Automation Builder. For background on agentic systems, see this Agentic AI overview.

Impact reported by HoneyBook members using HoneyBook AI

• 2.5x more booked projects.
• 2.3x more profitable leads.
• 20+ hours saved weekly on administrative tasks.

What to watch next

• Member-facing vibe coding: AI that turns intent into working code so users can assemble lightweight capabilities and integrations.
• Faster rollout of embedded micro-apps that adapt to niche workflows without heavy custom builds.
• Deeper back-office and client-facing integrations that reduce context switching and redundant data entry.

If your team is evaluating AI-assisted coding tools and patterns, this roundup of AI tools for generative code offers practical options to pilot alongside internal initiatives.

About HoneyBook

HoneyBook is an AI-powered customer relationship management (CRM) platform for small business owners. It supports lead capture, client communication, contracts, and payments, with AI embedded across the experience for insights and automation. Since 2013, HoneyBook has powered over 28 million client relationships and processed more than $13 billion in transactions.