ChatGPShe brings senior women leaders in hospitality together to lead with AI
AI is changing how hospitality runs-from guest communication to team decisions. ChatGPShe by GAIA turns that shift into an advantage by putting senior women leaders in the driver's seat.
On January 30 at Rotana Arjaan, GAIA hosted the first ChatGPShe workshop of the year. Fifteen senior women from leading hospitality brands met to pressure-test real AI use cases, improve prompting skills, and build a shared approach to ethical, people-first AI.
Why inclusion in AI matters for hospitality
Early data on ChatGPT use skewed male-estimates were near 80% in the first weeks, with some reports closer to 84.5%. When one group dominates the prompts, the outputs carry that bias. Hospitality can't afford that.
The trend is shifting. Recent reports suggest women now use ChatGPT slightly more than men. Building on that momentum, ChatGPShe ensures women leaders influence how AI answers are created and applied where it matters: service, guest experience, and team culture.
Inside the January workshop
This wasn't a tools demo. It was practical, peer-led, and focused on business outcomes. Leaders shared how they're already using AI across guest messaging, marketing, revenue insights, and ops - and where safeguards and human judgment must stay front and center.
The format followed GAIA's proven model: a trained facilitator, plus structured peer exchange. The result: clearer prompts, stronger use cases, and a network that keeps the momentum going after the room clears.
What participants practiced
- Prompt frameworks for consistent, brand-safe outputs across teams
- Guest communication scripts that keep tone warm, accurate, and on-brand
- Marketing and content workflows that reduce time-to-campaign
- Ops use cases: SOP drafting, training checklists, and shift briefings
- Bias checks and ethical guardrails to protect guests and teams
- Collaboration habits so AI work is transparent and shareable
Why this approach fits hospitality
Hospitality runs on empathy, timing, and culture. AI should strengthen that-never replace it. When senior women leaders trade what works across brands and roles, the practical wins compound, and the blind spots shrink.
What's next
The January workshop marked a key milestone for ChatGPShe. GAIA will host the next edition in March in collaboration with Women in Tech. Details to be announced.
Five moves you can make this month
- Pick one workflow and make it AI-assisted (e.g., pre-arrival emails or weekly reports).
- Create a simple "brand and guest standards" system prompt for consistent tone and policy compliance.
- Build a shared prompt library (ops, marketing, HR) and review it monthly.
- Add a bias/accuracy check step before anything guest-facing goes live.
- Set basic data rules: no PII in prompts, clear approval paths, and version control.
About ChatGPShe
ChatGPShe is a purpose-driven campaign helping women use AI with confidence, creativity, and impact. Through workshops, resources, and community-led initiatives, it turns professionals into active creators and decision-makers in AI-not passive users.
About GAIA
GAIA is a women's leadership community based in Dubai with a global reach. It offers two tiers: GAIA Elevate, a self-paced online learning platform for global members, and GAIA Leader, an intimate, in-person leadership network in Dubai. Both serve one mission: helping women lead with authenticity, candor, and growth.
About Marisa Kamall
Marisa Kamall's leadership career spans two decades across Europe, the UK, Latin America, and the Middle East, including FTSE 100 roles leading teams of 1,000+ with multimillion-dollar P&L responsibility. As an ICF-Certified coach, she has coached 50+ CEOs and 100+ senior executives-helping them solve complex business challenges while staying true to their voice.
Further learning for hospitality teams
If you're building AI fluency across roles, explore curated learning designed for training leaders and practical ChatGPT materials:
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