Hotwire Global Promotes Anol Bhattacharya to EVP, Leading AI Lab and Innovation
Hotwire Global, a communications and marketing consultancy that includes Hotwire and ROI∙DNA, has promoted Anol Bhattacharya to Executive Vice President, Innovation and Technology. In this role, Anol will lead the AI Lab and focus on advancing AI-driven product innovation and strategy.
Anol Bhattacharya emphasizes that the goal isn’t just creating AI tools but solving practical marketing and communications challenges efficiently and intelligently.
Laura Macdonald, Chief Growth Officer at Hotwire Global, highlights Anol’s unique combination of creative insight and technical skill as key to driving their next phase of innovation.
AI Lab's Growing Influence and New Tools
Since its launch in March 2025, the AI Lab has significantly expanded Hotwire’s AI capabilities, client base, and product offerings. Its core products include:
- Hotwire Spark: An AI-native GEO (Generative Engine Optimization) search intelligence platform.
- Hotwire Ignite: An AI-driven account research intelligence tool.
The AI Lab recently introduced Hotwire Radiate, a tool that optimizes existing content like press releases for generative AI engines. Radiate restructures content into formats that AI answer engines prefer, updating copy and page elements to improve visibility and messaging clarity across platforms like ChatGPT, Copilot, Gemini, Google AI Overviews, and Perplexity.
These tools help brands extract insights, refine targeting, and implement smarter, scalable communications aligned with the increasing influence of AI in marketing.
Strategic Leadership and Client Impact
In his expanded role, Anol will lead Hotwire Global’s innovation strategy, focusing on developing and commercializing next-generation AI solutions for marketing and communications. He will also continue advising clients and teams across Hotwire and ROI∙DNA on integrating emerging technologies into campaigns.
Anol recently co-presented with Pure Storage at the B2B Marketing Leaders Forum in Sydney. There, he shared how Hotwire Spark helped boost Pure Storage’s visibility for critical search terms like “enterprise flash storage,” reaching top results on Gemini and Copilot through targeted content and search strategies.
Collaboration with Matt Oakley, SVP of AI and Analytics, will focus on creating new market approaches that enable client service teams to incorporate AI tools into campaign planning and execution. The AI Lab now operates with dedicated teams across the US, APAC, and support in EMEA, with ongoing investments in talent and technology to enhance product development and client training.
Leadership Changes at ROI∙DNA
With Anol’s global role at Hotwire Global, Anil Khaira has been promoted to Associate Vice President at ROI∙DNA. Anil will oversee teams across Singapore, Malaysia, Japan, India, and Australia, reporting to Surj Gish, Managing Director at ROI∙DNA.
This follows ROI∙DNA’s expansion across EMEA and APAC through integration with Hotwire’s marketing services teams, strengthening the company’s global footprint.
Hotwire Global’s Industry Position
Hotwire and ROI∙DNA have recently marked strategic milestones including partnerships with Red Hat, Equinix, and SAP Concur. Their AI report series with the House of Beautiful Business and presence at global forums like the World Economic Forum and PRovoke underline Hotwire’s role at the intersection of AI, communications, and marketing.
About Hotwire Global
Hotwire Global is a tech PR, communications, and marketing consultancy that includes ROI∙DNA. With over 400 people across 11 countries, Hotwire serves top technology brands with expert consultancy to scale their businesses. The company combines global experience with local expertise to deliver measurable success in reputation, relationships, and revenue.
Hotwire is part of The Enero Group.
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