How AECOM, Nine and Urbis Are Reshaping Creativity with AI
AI is changing how creative teams work by speeding up workflows, idea development, and execution. More than that, it’s helping teams collaborate better and boosting creativity, letting businesses thrive. For AECOM, Nine, and Urbis, AI is key to pushing creative limits. We spoke to Juli Anderson, Stefan Mitchell, and James Courtney-Prior to understand how their companies adopt AI and what this means for creative professionals.
Removing the Logistics Leaves More Room for Creativity
Time is precious in creative work. AI tools help by handling routine tasks, freeing creatives to focus on storytelling and content creation. At Nine, AI accelerates content production and delivery in News and Sport divisions, with human input guiding the process. AECOM uses Adobe Express to centralise content management and improve workflows across global teams. Urbis employs AI to generate ideas quickly, which they then review with clients before advancing designs.
Blending AI and Human Intuition
AI can spark ideas and visualise concepts in seconds, but the balance between AI output and human insight is crucial. Stefan Mitchell puts it simply: “It has to start with a human and end with a human.” AI boosts productivity, but the creative experience and judgement of professionals remain essential for impactful work.
What This Means for the Next Generation of Creatives
As AI changes creative work, leadership roles evolve too. Stefan Mitchell and James Courtney-Prior highlight that creativity now requires a broad skill set. Juli Anderson stresses the responsibility of creative leaders to mentor and prepare newcomers for AI-driven workflows. Success will depend on staying curious and adaptable. “You need a real growth mindset to succeed in the future,” says Courtney-Prior.
For AECOM, Nine, and Urbis, AI isn’t just about faster workflows—it’s about freeing up time for strategic thinking. Keeping people central to the creative process and training young talent to work alongside AI remains a priority. Opening up to AI tools can unlock new creative possibilities tailored to your team’s needs.
Explore practical AI learning paths to stay ahead: AI courses for creatives.
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