How AI Is Changing the Role of Financial Advisers
At the Intelliflo Innovate event on 10 June, Twigg highlighted a practical benefit of AI in financial advisory: automating tasks that are heavy on compliance. This shift allows advisers to focus on what they do best—connecting with clients and addressing their unique financial needs.
Twigg encouraged firms to see AI as an opportunity to rethink their value proposition and reach new client groups. By offloading routine administrative work to AI, advisers can spend more time building relationships and providing personalized advice.
Freeing Advisers to Focus on Clients
Thomas Hogg, chief product officer at Timeline, emphasized how AI can handle portfolio building, client onboarding, and suitability reports. This means advisers can concentrate on the parts of their work they find most rewarding: engaging with clients and understanding their goals.
This shift could create a more client-centric advisory model, where technology manages the paperwork and advisers provide expert guidance.
Why This Matters for Finance Professionals
- Efficiency Gains: Automating compliance and reporting reduces time spent on repetitive tasks.
- Client Relationships: More time available to meet and advise clients improves service quality.
- Market Expansion: Firms can attract and serve demographics that were previously harder to reach.
For financial professionals looking to understand and implement AI tools in their workflows, exploring targeted training can be valuable. Courses covering AI applications in finance and automation are available at Complete AI Training.
As AI continues to take on administrative duties, advisers can refocus on their core strength: delivering personalized financial advice that truly meets client needs.
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