How UA Expert Claire Rozain Scales Creative Production with AI
Claire Rozain, founder of RZAIN consulting, is set to speak at Pocket Gamer Connects Barcelona on June 3rd and 4th. Recently, she has focused on AI-powered creative production across multiple countries and studios, leveraging a proprietary algorithm she developed. This engine merges market benchmarks, motivational signals, and player behaviors to produce high-performing creatives, including advanced AI-generated content and immersive 3D trailers.
After positive outcomes in North America, Rozain expanded her work to the Asia-Pacific region, collaborating with studios in Australia, Japan, and South Korea. She reports that her creative framework helped partners increase Meta performance from 2 to over 14 IPM, reduce CAC by more than 40%, and achieve up to 3.5x D7 ROAS through personalized AI-driven ad systems.
Opportunities in Mobile Games with AI
Rozain identifies AI adoption as the top opportunity in today’s mobile games market but also warns of challenges. Studios with structured frameworks can reduce testing costs by up to 60% and accelerate launch timelines. She highlights how AI enables targeting the right player with the right creative on the right platform, but without clear execution, it can cause fragmentation and weaken brand consistency.
She emphasizes that creatives remain the primary lever for growth. Using AI, Rozain generated 10 high-quality videos for under €1,000, significantly cutting costs and creating new avenues for clients.
Key Trends for Creatives to Watch
- AI-powered motif matching: Identifies creative hooks linked to user motivation, increasing IPM by 3-5x.
- Hybrid-casual growth: A genre mixing casual UX with midcore depth, driving 30% of new installs in the US.
- Personalized storytelling: AI customizes in-game experiences to individual playstyles, boosting retention and monetization.
Mobile Monetisation Shifts
Rozain points to changing monetisation models as another opportunity. Apple's policy allowing third-party payments reshapes monetisation, giving studios more control and up to 30% higher margins on transactions.
Looking ahead, she sees first-party stores offering potentially up to 30% more profit per in-app purchase when redirected to the web. Playable ads remain one of the most effective formats, and social stores are gaining traction. Rozain believes the future lies in deep personalization across the entire funnel—from ads to onboarding to monetisation.
Industry Challenges
The biggest challenge Rozain highlights is the talent skills gap. As AI becomes central to user acquisition and production, a delay in upskilling creatives and marketers is causing slower adoption and inefficiencies.
Creative burnout is another concern. Top titles now test over 30 creatives a month to stay competitive, leading to faster fatigue. Rozain predicts ad frequency will become a crucial metric impacting ad performance.
What to Expect at Pocket Gamer Connects Barcelona
At the event, Rozain will participate in two panels: The Evolution Of User Acquisition and The Next Games Industry Frontier: AI Agents? She plans to cover:
- The algorithmic logic behind matching creative motifs to genre and market
- Case studies showcasing improvements from AI-versioned RPG trailers
- Strategies for small studios to compete with AAA-level production using smart AI
For creatives looking to expand their skills in AI-driven production and user acquisition, exploring resources on Complete AI Training can provide valuable, practical courses to help bridge the skills gap.
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