How Creative Leaders Can Unstop AI - Gerety returns to London (11/11/2025)
Awards and Events in association with LBB Events
The Gerety Awards returns to London with VCCP for a focused evening on creativity, community, and this year's winners. It's called "How Creative Leaders Can Unstop AI," and it brings together the Gerety jury, the wider community, and award-winning teams. Expect clear insights, straight talk, and a room full of people who make the work happen.
Alongside drinks and networking, Gerety statues will be presented to select London winners. A nod to the campaigns and talent that set the tone for 2025.
What's happening on the night
- Drinks and networking with the Gerety jury, community, and winners.
- On-stage recognition and statue presentations for some of this year's London winners.
- A live panel: "How Creative Leaders Can Unslop AI" - practical ways to keep the work sharp and human as AI becomes standard in the creative process.
The panel: How Creative Leaders Can Unslop AI
Moderated by:
- Nicola Kemp - editorial director, Creativebrief
Featuring:
- Ciara O'Meara - deputy executive creative director, VCCP
- Valentina Culatti - global director, creative strategy and production, Snap Inc.
- Prudence Beecroft - managing director and executive producer, Not Just Any
- Mark Eaves - CEO, Gravity Road
Why this matters for creatives
- Keep taste in the driver's seat: set brand voice, tone, and constraints before you touch a prompt.
- Reduce slop: use strong briefs, reference boards, and negative prompts to cut bland outputs.
- Ship smarter: prototype fast, test small, and measure outcomes (recall, engagement, lift) - not just volume.
- Protect the craft: make AI serve concept, story, and visual intent - not the other way around.
- Design the team: pair makers with prompt leads, add review loops, and document what's AI-assisted.
Event status
This event is now full to capacity. You can still add your name to the waiting list to be notified if space becomes available.
Explore more
Learn more about the awards at Gerety Awards and the host partner at VCCP.
If you want structured, practical training to sharpen your AI workflow for creative work, browse the latest picks at Complete AI Training - Latest AI Courses.
Your membership also unlocks:
