New PR Collective Uses Data to Win Storytelling and Search
CHICAGO, June 26, 2025 (GLOBE NEWSWIRE) — As AI increasingly influences what people see, believe, and share, a new communications collaborative is helping brands control their narrative from the source. Data+PR, a joint venture between BlueRun PR and Words For Hire, officially launches today. Founded by PR veterans Carolyn Adams and Karen Swim, APR, Data+PR helps brands lead with data, secure high-authority media coverage, and maintain visibility in an AI-driven media environment.
Generative AI is changing how audiences discover and engage with content. Data+PR focuses on placing stories where they matter most—to both people and the algorithms that decide what content surfaces. Their approach centers on crafting research-backed narratives and credible content featured in media sources trusted by humans and AI alike.
“Stories that don’t land in trusted media aren’t just overlooked, they’re excluded from the new digital conversation,” said Carolyn Adams. “If you want to be discovered in an AI-shaped world, you have to start by showing up in the sources that matter most.”
“Data doesn’t just drive headlines—it connects the dots across every channel,” added Karen Swim, APR. “Maximizing every dollar means combining strategies that work together, not in isolation. Data builds momentum that lasts. You’re not just chasing attention—you’re creating visibility that appears in search, social media, AI engines, and more. That’s how you cut through the noise and stay relevant.”
Whether it’s developing a research-driven story that wins national coverage, building thought leadership that sparks viral conversations, or placing insight-rich content where AI is listening, Data+PR ensures clients don’t just show up—they influence what comes next.
About Data+PR
Data+PR is a communications collaborative founded by PR experts Carolyn Adams (BlueRun PR) and Karen Swim, APR (Words For Hire). The collective focuses on strategies that align with brand KPIs by combining market research, strategic media relations, and data-driven storytelling. Their goal is to help brands earn credibility with journalists and visibility with AI platforms that shape discovery today.
Book your market research consultation at Data+PR Contact.
Media contact: Karen Swim karen@wordsforhirellc.com
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