How Generative AI Empowers RXR Staff to Create Exceptional Client Experiences

RXR uses generative AI to enhance client service and streamline operations by focusing on clean data and practical tools. Their smart approach empowers employees to solve real business challenges efficiently.

Published on: Jun 16, 2025
How Generative AI Empowers RXR Staff to Create Exceptional Client Experiences

Gen AI Helps Our Staff Delight Our Clients

Andrew Min, senior vice president of strategy and digital initiatives at RXR, oversees a $20 billion vertically integrated real estate investment manager with a diverse portfolio spanning residential towers, office complexes, industrial infrastructure, and hospitality-infused living spaces. What distinguishes RXR isn’t just the scale or variety of its assets but how it uses generative AI to improve operations and empower its employees.

Building From the Ground Up

Real estate has often lagged in adopting digital tools, but RXR started its technology journey well before generative AI became mainstream. According to Min, the company embraced the need for clean, purposeful data early on to support systematic decision-making. This clear focus helped RXR avoid chasing trends without direction.

The company’s approach was practical: identify real business challenges first, then select the right tools to address them. This mindset prevented the common pitfall of applying technology for its own sake. RXR developed a tightly integrated data ecosystem aligned precisely with its operational needs, collecting only the data that truly matters.

This foundation allows staff at RXR to leverage generative AI in ways that improve client service and streamline internal processes. By starting with data integrity and relevant insights, RXR ensures its AI initiatives deliver measurable value.

  • Prioritizing purposeful data collection
  • Focusing AI applications on solving actual problems
  • Empowering employees with practical AI tools

For professionals in real estate and construction looking to integrate AI into their operations, building a strong data foundation and aligning technology with clear business goals is essential. Resources like Complete AI Training’s latest courses can offer guidance on effective AI adoption tailored to your industry.


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