HR in the AI Era: How Next Insurance Amplifies Great HR with AI
AI is reshaping how Next Insurance operates at every level, especially within its HR function.
Sivan Avihud, Global VP of People at Next Insurance, puts it plainly: “This level of disruption is a good thing. It pushes us to evolve faster, think more strategically, and make a bigger impact with fewer resources. We see AI not as a threat, but as an amplifier of what great HR can be.”
Next Insurance, founded in 2016 and backed by $1.1 billion in investment, employs around 750 people across offices in Israel and the US. The company is a late-stage FinTech player focused on insurance, with about 20 open positions worldwide throughout the year.
AI’s Impact on Company and HR Operations
On a scale from 1 to 10, the impact of AI on Next Insurance is a clear 10. AI is not just another tool; it fundamentally changes how the company analyzes data, makes decisions, and delivers services. From modeling commission spend with Monte Carlo simulations to AI-powered customer service workflows, AI brings speed, efficiency, and deeper insight.
Within HR, AI’s influence is even more significant. The technology supports:
- Smarter and faster recruitment through AI-driven candidate sourcing, outreach, and interview assistance.
- Personalized and scalable learning experiences, including adoption of tools like Gemini and ChatGPT.
- Faster, clearer policy drafting and communication while ensuring compliance and consistency.
- Improved employee experience via real-time knowledge support and faster responses.
- Proactive compliance management in benefits, leave, and immigration using AI-driven scenario modeling.
However, Next Insurance is careful not to adopt AI blindly. They focus on building AI literacy, addressing bias and privacy concerns, and preserving the human elements of HR such as empathy, strategic advising, and culture-building.
AI Tools Powering Talent Acquisition and Employee Management
The company uses AI not just for speed but to make HR smarter and more personalized at scale. Some key tools include:
Talent Acquisition
- AI-Sourced Candidate Pools: Dynamic, real-time updated pools of passive candidates act like a 24/7 sourcer.
- Smart Outreach and Messaging: AI crafts personalized, role-specific outreach messages on platforms like LinkedIn and Greenhouse.
- AI-Enhanced Interviewing: AI helps generate targeted interview questions and refines scorecards to reduce bias and improve structure.
Employee Management
- ChatGPT as Strategic Co-Pilot: Drafting clear, empathetic communications, modeling policy scenarios, and storyboarding benefits launches happen swiftly.
- AI-Powered Knowledge Assistants: Tools like Unleashed provide an internal AI concierge to answer employee questions efficiently.
- Hyper-Personalized Learning & Development: Adaptive learning platforms like Gemini curate content and feedback to fit individual learning styles.
- Enhanced People Analytics: AI reveals hidden patterns in engagement, attrition, and pay equity to guide data-driven decisions.
For insurance professionals interested in AI tools and training, exploring AI tools for finance and AI courses by job role can provide useful insights.
AI as an Amplifier, Not a Replacement
At Next Insurance, AI hasn't replaced any human roles. Instead, it automates repetitive tasks like scheduling and template creation, generates initial drafts to speed up work, and accelerates data analysis.
Human qualities like judgment, empathy, creativity, and leadership remain central. AI serves as a partner in performance—helping teams make better decisions and produce higher-quality outcomes.
Current Challenges and Opportunities
Next Insurance is currently focused on the integration following an acquisition. The goal is to preserve the company’s unique culture while aligning with new structures and leadership. This process also opens up new opportunities to leverage AI and improve HR operations further.
AI is driving a smarter, more strategic HR function at Next Insurance—helping the company keep pace with change and deliver greater value to its workforce.
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