Unlocking Growth: How Triton and Pulsion Achieved AI-Driven Marketing Success
Triton Canada’s recent marketing achievements highlight the impact of combining AI tools with a culture of experimentation. In 2023, partnering with agency Pulsion, Triton boosted revenue by 67%. The momentum continued into 2024 with a 56% increase in average monthly revenue, impressive figures given the current economic challenges.
Overcoming Tracking Challenges
Triton initially struggled to measure the effectiveness of their Google Ads campaigns due to backend tracking limitations—a common hurdle for many marketers. Accurate tracking is essential for any AI-driven marketing strategy, so addressing this was urgent.
Pulsion worked closely with Triton and their Google team to improve tracking. The solution was to directly connect Enhanced Conversions for Google Ads to Triton’s systems. This upgrade allowed the brand to better identify which ads generated valuable sales, enabling smarter ad spend focused on high-value customers and precise return on investment (ROI) targets.
Expanding Reach with AI Tools
Next, Triton leveraged Google Ads features like Broad Match and Performance Max (Pmax) to grow their audience. They began by testing Broad Match, an AI-driven keyword strategy tool that expands reach effectively. After optimizing these campaigns, they introduced Performance Max—a campaign type that runs ads across multiple Google platforms such as YouTube, Search, Display, and Gmail.
This combination improved their return on ad spend (ROAS) and demonstrated a scalable way to increase revenue efficiently.
Building a Culture of Experimentation
Triton didn’t stop at tools—they embedded experimentation into their marketing DNA. A weekly data review process linked sales with “Click-to-Buy” actions, helping calculate cost per acquisition and refine budgeting decisions. This turned marketing into a consistent growth driver.
They also implemented structured brainstorming, controlled testing, and cross-team knowledge sharing. Every campaign was data-backed and evolved through iterative learning. Clear success metrics ensured ongoing strategy improvements.
Results That Speak
- 67% revenue growth in 2023
- 56% boost in average monthly revenue in 2024
- Profitability scaled alongside revenue increases
These outcomes highlight how combining AI tools with thoughtful strategy and continuous testing can deliver strong marketing results.
Insights from Industry Leaders
Carter Grant, Account Executive at Google, noted, “The integration of Enhanced Conversions, Broad Match, and Performance Max shows how AI-driven tools can deliver outstanding results when paired with strategic innovation.”
David Sahly, VP of Growth at Pulsion, added, “Working with Triton to rethink their Google Ads approach through AI transformed challenges into clear growth opportunities. This success proves that innovation combined with execution turns marketing into a powerful revenue engine.”
For marketers looking to improve campaign performance and revenue, Triton and Pulsion’s approach offers practical lessons in using AI tools, improving tracking, and fostering a test-and-learn mindset.
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